Your Trust Dashboard Part 2
In our most recent blog, we reported that trust is the #1 factor for women in determining where they buy and service their cars. Yes, there’s a direct parallel between increasing trust to increase sales. But trust can be a nebulous…Continue
Women buyers now account for 45% of all new car sales. Yet one out of three women feel apprehensive or overwhelmed when they visit a showroom. Less than 40% feel confident. And a full 75% of women say they feel misunderstood by car marketers.
Car buying is a challenging process for many – and we know that women as a whole have different habits than men do. We also know that women are 50% more likely to use car dealer reviews and prefer to read reviews written by other…Continue
Your Trust Dashboard Part 1
Do you know the #1 reason women choose a particular dealership to buy a car over another? It’s TRUST. Surprised? Many dealers think the lowest price is the top reason. Research shows women seek a trusted advisor first to help them navigate the myriad of choices when selecting a vehicle. This means your dealership’s perceived level of trust by guests and buyers has a direct impact…Continue
Added by Anne Fleming on March 7, 2018 at 12:43pm — No Comments