Anne Fleming's Blog – April 2011 Archive (1)

4 Things Smart Dealerships Do when Women Buyers Visit

So a woman has stepped onto your lot and is looking to purchase a vehicle. What happens next and the direction the visit goes is largely determined by how the dealership, specifically the salesperson, istock_000007816944xsmall.jpg engages and influences her experience. Research shows that 45% of women feel apprehensive and 34% are intimidated when shopping at new car dealerships. The factors that lead to whether she stays or goes to the… Continue

Added by Anne Fleming on April 18, 2011 at 2:50pm — No Comments

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