Anne Fleming's Blog – June 2015 Archive (3)

What Your Female Customers Are Looking For In Your Service Drive

Optimizing your service engagement with women is the key to client retention. I had the pleasure to be on ServiceDriveToday of @CarBizToday and share ideas on how dealers can do just that with this growing customer base. Click here to view interview and learn more:…

Continue

Added by Anne Fleming on June 30, 2015 at 12:00am — No Comments

3 New Ways to Advertise Effectively to Women

Car advertising is heavily slanted towards price. The buying demographic has shifted to women who now make up more than half of the sales, and influence over 80% of the deals. Today, it makes sense to move advertising to accommodate this powerful market sector.

Did You Know?…

Continue

Added by Anne Fleming on June 24, 2015 at 2:23pm — No Comments

Overselling: What is it Costing You?

Selling cars to women takes a confident equipped sales person with a high level of communication skills, personal engagement and EQ. Women visit 30% more dealerships and may take a longer time in the shopping funnel than men. Patience is another key aspect to making a sale. Understanding when to stop pitching ideas and pull back is extremely important. Going overboard can be perceived as annoying or assertive an end up being a deal-breaker.…

Continue

Added by Anne Fleming on June 3, 2015 at 1:38pm — 1 Comment

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

© 2022   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service