Anne Fleming's Blog – June 2018 Archive (2)

Be ‘in the Know’ About Your Women Buyers & Marketshare

Women buy from dealers they trust, and what better way to build trust than to be an invaluable resource for everything women want to know about buying and owning cars?

Women-Drivers.com is the thought-leader in the auto industry, using evidence-based data from women’s behaviors and experiences. The company analyzes this information and produces action steps that create positive changes at…

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Added by Anne Fleming on June 20, 2018 at 12:30pm — No Comments

Why Reviews from the Decision-Maker Matter

Reviews are everywhere. Car dealer reviews are no exception. How can your dealership leverage reviews to maximize their positive impact and improve sales to women customers?

National research shows that women use car dealer reviews 50% more than men. Additionally, women are happy to write reviews when asked. This means when you ask for a review, you…

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Added by Anne Fleming on June 6, 2018 at 12:37pm — No Comments

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