So, you’ve received a poor review from a woman customer. Now what? First, remember poor reviews will happen. Someone will be unhappy with your dealership at some time. The same happens to Starbucks, Apple and Nordstrom. As long as the poor reviews are infrequent, they really are good news. Why?

1. Customers expect to see a variety of ratings when reading reviews. If all are “exceptional”, customers will think they aren’t seeing the whole picture.
   
   
   
   
2. You…

The July 4th weekend has passed, and summertime travel is in full swing. It’s a busy time for your women customers, but also the best time for them to have a safety and service check-up. Here are 4 tips for bringing your women customers into your service center.

Did You Know?

The #1 requested item from women in the service drive is a courtesy vehicle? Be sure to provide this and delight your…