Anne Fleming's Blog – August 2014 Archive (4)

How to Make the Buying Experience Pain Free, Fun & Empowering for Women

As women become the fastest growing car-buying segment, influencing 80 percent of the car-buying decisions in the U.S., it is imperative for auto dealers to focus their sales strategies towards securing more female customers.

Unfortunately, at times, women have been underserved and do not have fond memories of their last experience. So it all lies on the shoulders of the dealership to ensure that female buyers have the "ultimate car buying experience" when they walk into your…

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Added by Anne Fleming on August 31, 2014 at 4:49pm — 4 Comments

Car Sellers Refine Pitch to Women

Among Millennials, 53% of Car Buyers Are Female

Aug. 20, 2014 6:52 p.m. ET
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Added by Anne Fleming on August 21, 2014 at 4:30pm — 10 Comments

Your Reputation: Are You Leaving $6M on the Table?

Today’s Women’s Wednesday we are focusing on the up$ide of reviews and what they really boil down to with women shoppers, prospects and buyers.

While you know that women buy almost half of all cars purchased and influence even a much higher number, are you aware of the real upside in selling more cars to women by…

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Added by Anne Fleming on August 21, 2014 at 12:15am — No Comments

Small Website Changes Increase Access + Interest of Women

Last month there was such strong interest in our mid-year report “Dealers Websites are #1 with Women Buyers” we have decided to follow it up with more nuggets regarding your site, engagement and women shoppers.

As competition rises, it’s the right time for dealerships to focus on areas of improvement, engagement, and delivering a…

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Added by Anne Fleming on August 6, 2014 at 1:00pm — 9 Comments

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