Anne Fleming's Blog – August 2018 Archive (2)

Do You Meet Expectations For Long-Term Retention?

Defining Customer Experience for Long-Term Retention

When it comes to creating a successful sale, customers’ experiences matter from the moment they first engage with a dealership online or in person. Repeating successful experiences requires careful tracking and analysis of each experience to understand which experiences create success. Having that scalable success is the dance of sales, and finding an…

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Added by Anne Fleming on August 22, 2018 at 11:46am — No Comments

Be a Solution Specialist Not a Salesperson

Do you have sales personnel or solution specialists at your dealership? Is there truly a difference between the two terms? Can changing the language you use really increase your sales?

When selling to women, language can make all the difference between a successful customer engagement and sending a prospect out the door. Why? Women rank trust as their #1 reason for buying from a dealership. Trust matters more than price. This means that language matters when creating a customer…

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Added by Anne Fleming on August 8, 2018 at 11:57am — No Comments

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