Today’s news is full of articles about the buying power and habits of the “millennials”, which has an estimated population of 78 million. This Women’s Wednesday is part of a multi-part series we are exploring about women buyers within this segment. Of millennial buyers, 53% are female. Understanding the nuances of selling to this new generation of women can put…Continue
Today’s cars continue to become smarter as they “learn” and adapt to the behaviors of drivers. Cars “listen and learn” about the driver to provide the optimal driving experience.
How can your sales advisors learn to engage, optimize and convert women shoppers into buyers and provide the optimal sales experience? What changes can your…Continue
Added by Anne Fleming on September 16, 2015 at 12:30pm — No Comments
We've been studying the car buying habits of Millennial Women and are surprised with the differences they exhibit. This really changes the game.
So if you try to sell them the usual way, it won't work as well. But when you change your selling style to align with these differences, EVERYTHING becomes easier.…Continue
Added by Anne Fleming on September 9, 2015 at 11:39am — No Comments
Surveys indicate the top reason women do not purchase at a dealership on their first visit is they are still looking. However, only 4 in 10 of those “shoppers” who leave a dealership without buying a car will ever return to the dealership. Given that women shop at 30% more dealerships than men, it is important to create an environment that welcomes a return visit. Here’s how:…Continue
Added by Anne Fleming on September 2, 2015 at 12:43pm — No Comments