Car Buying and Emotions, Part I
Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The emotional range can start with excitement about the prospects of a new car, to apprehension when signing papers, to frustration when taking a car in for service.
Why Emotions Matter
During the buying process, your customers will experience a range of emotions. You know this. It is important…
Does your dealership brag about your reputation? Do you constantly explore new ways to improve your interactions with customers and employees?Continue
Added by Anne Fleming on October 5, 2016 at 6:48pm — No Comments