Anne Fleming's Blog – December 2012 Archive (2)

How Dealers Reap The Benefits of Knowing What’s Important to Women CPO Shoppers

Did you ever wish you could read a woman’s mind to know exactly what car and price range she is interested in when she enters your dealership? Wouldn’t that make the selling process easier? Recent industry numbers highlight the power of women buyers and demonstrate what value they have to your dealership’s bottom line.

Let’s take a look at six characteristics that will assist you and your staff relate and understand your female buyer better.

1. Browsing – The Silent…


Added by Anne Fleming on December 14, 2012 at 8:00am — No Comments

Why CPOs Are a Great Choice For Many Women; New Ways to Market

The year is coming to a close and the used car business has had two of its best years. Dealers who want to continue to reap the benefits of this trend in 2013 are developing sales and marketing efforts around women, as they are now consuming $300 billion at new car dealerships. These sever topics should be a part of every sales discussion:

1. CPO Cars Lower The Risks Of Buying A Used Car & Avoid New Car Depreciation

When it comes to car buying, women…


Added by Anne Fleming on December 10, 2012 at 4:30pm — 3 Comments

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