• Currently 4.75/5 stars.

Views: 720

Favorite of 3 people


You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Comment by Chris Spensley on February 1, 2013 at 8:18pm

Nicely done as usual David!

Remember the bear story from years ago :)

Comment by SCOTT TYNER on May 5, 2012 at 1:06pm

I believe I just found my morning "pump up" resource!

Comment by Stanley Esposito on December 21, 2011 at 10:01am

If you work at a dealer look at your top guy. He has a following and referrals. His customers are using the service department. The top guy is known around town people want to deal with him because their friends and family do. Does your store have that guy? Do these guys still exist?

 How about taking one of your guys and creating a brand out of him? The competition has the same product at the same price. What separates you from everyone else? Maybe you have the top guy in the County or even the state. The store down the street does not.

I see the dealerships and manufacturers spend so much on advertising and marketing. Most do not spend enough time on the biggest asset. The Salesman is the face of the dealership and the manufacturer. You are trusting a guy who you threw brochures at for training to represnt the dealer and the manufacturer? I guess to be any good you have to be less of a jerk than the other guy.

Comment by Joe Papa on August 5, 2011 at 9:16am

Great points David. I've heard the bear story before and still chuckle every time I hear it. Nice job as usual!


Comment by Mike Warwick on August 4, 2011 at 4:43pm

This applies equally as well to BDC's.  The BDC is competing against all of the competing BDC's in the area.  Online, your "presentation" often comes down to who is first, who has the best quality response and who follows up the longest while continually adding value to the customer.  I always stress this to our BDC reps.


Be first, be the best and add value!

Comment by David T. Gould on August 2, 2011 at 6:51pm
Great Video David! good selling, dtg
Comment by Klayton E Kelso on August 2, 2011 at 5:33pm
Great points about competing against the other dealerships sales team. The only thing that did come to mind, and it goes hand in hand with what your saying, is that part of the inspiring presentation you're talking about is knowing the competitors products as well or at least nearly as well as your own. That way as part of the presentation the salesperson is showing how his/her product has advantages over the competitors. For example when I was selling Fords I knew all the specs on the Taurus, Camry and the Accord. That way I could very favorably compare my car with theirs even showing the customer things about the Taurus that no other manufacturer could say. If the Toyota and Honda salespeople weren't as good as I was, in other words, if they didn't know my product as well as I knew theirs, then they couldn't compete.


DealerELITE created this Ning Network.

Latest Activity

Chris Branum posted a blog post
3 hours ago
Chris Branum posted a group

Fixed Ops Marketing Strategy

Service, Parts, Accessories and Collision Marketing Strategy Group.Digital marketing ideas and…See More
3 hours ago
Jeff Cowan posted a blog post

Write Service Podcast: Episode 45- The Holes in Your Process

This week, Jeff continues the discussion on having a true process on your service drive. Some of…See More
11 hours ago
Todd Smith posted a blog post
12 hours ago
Black Book posted a blog post


Vehicle Values With Historical Performance Can Greatly Increase Accuracy in Claims…See More
13 hours ago
Holly Markel posted a video

3 Keys to Developing Employees on the Phone (Part 2)

CallRevu Vice President of Customer Experience Holly Markel shares the first of three keys to developing your staff to handle the phones properly in part 2 o...
13 hours ago
Steve Stauning's video was featured

Real Social Selling

If your salespeople aren't driving their own Up Bus, they're not doing everything they can to sell 20, 30 or even 40 units a month. Send them a link to this 49-minute lesson where they'll learn all they need to start generating real referrals from…
13 hours ago
John Sternal posted a blog post

August Auto Lease Prices Increase By Up To 54% On Several Vehicles

Several Brands Increase Lease Prices by up to 54% on Vehicles of All Sizes as New Model-Year Units…See More
13 hours ago
Steve Stauning posted a video

How To Sell Cars on Facebook: Real Social Selling

Originally recorded live as part of the Undeniable Advantage Live Video Webcast Series. Social Selling is real and it's happening today! Right now, dynamic, ...
13 hours ago
Thomas F. Jung posted a blog post
14 hours ago
Simon Hopes posted a blog post

Best Run about Boats For Family

If you are searching for a boat that is great for the whole family but it is also quite satisfying…See More
14 hours ago
Marsh Buice's blog post was featured
Anne Fleming posted a blog post

In Dealer Reviews, Women Rate Female Sales Consultants Higher Than Male Consultants

Decrease the Gender Gap and Increase RevenueChanging Culture, Changing TidesWomen are buying 45% of…See More
Marsh Buice posted a blog post
Brett Sutherlin posted a blog post
Anne Fleming's blog post was featured

de sponsor

Get Newsletter

dE Sponsor

© 2018   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service