Favorite of 3 people
Nicely done as usual David!
Remember the bear story from years ago :)
I believe I just found my morning "pump up" resource!
If you work at a dealer look at your top guy. He has a following and referrals. His customers are using the service department. The top guy is known around town people want to deal with him because their friends and family do. Does your store have that guy? Do these guys still exist?
How about taking one of your guys and creating a brand out of him? The competition has the same product at the same price. What separates you from everyone else? Maybe you have the top guy in the County or even the state. The store down the street does not.
I see the dealerships and manufacturers spend so much on advertising and marketing. Most do not spend enough time on the biggest asset. The Salesman is the face of the dealership and the manufacturer. You are trusting a guy who you threw brochures at for training to represnt the dealer and the manufacturer? I guess to be any good you have to be less of a jerk than the other guy.
Great points David. I've heard the bear story before and still chuckle every time I hear it. Nice job as usual!
This applies equally as well to BDC's. The BDC is competing against all of the competing BDC's in the area. Online, your "presentation" often comes down to who is first, who has the best quality response and who follows up the longest while continually adding value to the customer. I always stress this to our BDC reps.
Be first, be the best and add value!
Sign Upor Sign In
Or sign in with:
© 2018 Created by DealerELITE.
Report an Issue |
Terms of Service
Please check your browser settings or contact your system administrator.