It’s a well-known fact the best leads aren’t the ones that are bought, but those that convert on your website. These leads close faster, close at a higher rate, and close for higher gross than any other online lead. The problem is that websites are consistently converting less than 1% of their traffic into leads. Some are higher, some lower, but rarely does…
ContinueAdded by Tim Duke on October 3, 2019 at 10:24am — No Comments
Everyone wants to be number one when it comes to search engine results. Many dealers are fighting an uphill battle because they're competing with not only their manufacturer but also massive third-party sites. This competition has the benefit of working on a single website that can use its authority to push dealerships out of relevant search terms. In…
ContinueAdded by Daniel Bompadre on June 4, 2019 at 11:00am — No Comments
I share the concepts of the fundamental attribution and conversion errors in this short video blog.
Added by Jim Flint on May 14, 2019 at 8:00am — No Comments
Facebook recently introduced new Page plugins for Messages and Events, allowing users to message your business easily and check out what’s going on with your Events directly from your…
ContinueAdded by Joseph Little on December 9, 2015 at 5:00pm — No Comments
There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is the way it is. Unfortunately, these "conclusive" studies often point in opposite directions and always seem to be conducted by companies that lean in one direction or the other.
Which is better for search PPC,…
ContinueAdded by JD Rucker on July 7, 2015 at 4:41am — No Comments
In the world of digital advertising, there are three primary components: targeting, messaging, and landing pages. So much emphasis is put on targeting such as PPC keywords or display ad placement. After that, the focus is often placed on the landing page, particularly with the debate over whether to point visitors towards a specific landing page or directly into…
ContinueAdded by JD Rucker on July 5, 2015 at 10:07am — No Comments
Over the last month, there has been a lot of noise about the lack of transparency between some SEM companies and their automotive clients.
Showroom Logic founder Patrick Bennett provides an insightful look at why it's critical for a dealer to have access to have more than just access to their Google Analytics account - they need access to their Google Adwords and Bing Ads accounts, as well.
He discusses why Adwords tools such as Quality Score need to be actively monitored by…
ContinueAdded by Robert Monson on May 28, 2015 at 11:16am — No Comments
This is one of those blog posts that my team will probably hate. I can already hear them. "Stop giving away our secrets!" As I've posted before, there really should be no such thing as secret sauce in automotive digital marketing, so I'm going to share our recipe.
There are three key ingredients to a proper automotive SEO awesomesauce. You can taste for these…
ContinueAdded by JD Rucker on May 11, 2015 at 4:58pm — No Comments
When you have two people who have combined for over two decades of working with automotive website providers, you would think that they the company they would build together would be another website provider. It wasn't. There's a reason for this.
Search and social are the marketing venues we chose to pursue for one big reason: minimal parody. Car dealers have…
ContinueAdded by JD Rucker on April 29, 2015 at 7:17pm — No Comments
Word on the street in the SEO world is that Google just had a big algorithm update that is finally starting to match what they've been saying for a while: mobile-friendliness is important for search rankings.
The move was first noted by Bronco's update watch on January 26th.…
ContinueAdded by JD Rucker on February 4, 2015 at 10:30pm — 2 Comments
Inbound links still matter. Despite what you may here from SEO gurus around our industry, the power of high-quality, relevant, and natural inbound links to a dealer's website is still apparent. Google's Matt Cutts acknowledged that in the long run, this may not be the case.
That day, however, is not today.
Google is reportedly in the…
ContinueAdded by JD Rucker on September 30, 2014 at 2:38am — No Comments
I can already hear the vendors scrambling to put together their rebuttals. I'm not going to dwell on the issue, but it's an important one to note.
For most dealers, it's okay to be in the mix. As long as you're on the first page on Google for the major keywords, you're doing just fine. Aggressive dealers, those who truly want to dominate, cannot do so if…
ContinueAdded by JD Rucker on September 26, 2014 at 9:47pm — No Comments
Search engine results page listing will determine the amount of traffic your website will get. Organic SERP is one main component.
What is SERP? It stands for …
ContinueAdded by MANNY LUNA on August 25, 2014 at 6:30pm — No Comments
I really don't know who I'm going to offend on this one. We've been researching so many vendors over the last couple of months that work with chat, lead-gen widgets, and website platforms themselves that we haven't taken the time to explore PPC vendors. Maybe that's why I was blindsided to find out that there are at least two vendors out there charging 20% and one…
ContinueAdded by JD Rucker on April 22, 2014 at 2:55am — 3 Comments
Added by MANNY LUNA on January 13, 2014 at 3:30am — No Comments
If you've participated in automotive internet marketing for long enough, you've very likely heard the concept that "content is King." It was in play back in the days when I started researching search engine optimization all those years ago and it never really stopped. There was a dirty little secret that few of us in the SEO community ever mentioned, but it's been…
ContinueAdded by JD Rucker on December 30, 2013 at 5:39am — No Comments
The excitement has been building for a little while now and we're finally here. 2013 was awesome for many of us on all three sides of the ball - dealers, vendors, and OEMs - and 2014 is trending towards being even better for many. On the other hand, the dangers popping up in many marketing disciplines are also casting some doubts on the future of a good chunk of the…
ContinueAdded by JD Rucker on December 26, 2013 at 6:19am — No Comments
To paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around once in a while, you could miss it."
That seems to be the case with many digital marketing practices, particularly in the realm of advertising versus marketing. Oddly enough, it wasn't too long ago that I was preaching the reverse;…
ContinueAdded by JD Rucker on December 23, 2013 at 8:00am — 1 Comment
There are those who have been spreading (indefinitely, it seems) the thought that SEO is dead. It never ends, the thought (hope?) that search engine optimization has reached its conclusion. The main reason for these calls is, of course, when “experts” in search marketing start to find that their…
ContinueAdded by JD Rucker on November 24, 2013 at 7:00am — No Comments
Many of us who have been doing the hybrid search/social game for long enough remember what it was like to discover Tumblr. I got in pretty early and was able to get Social News as one of my Tumblogs, a pretty decent subdomain that is…
ContinueAdded by JD Rucker on November 8, 2013 at 4:30pm — No Comments
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