Are you one of the few that blasts Social Media as a form of marketing? Maybe you just don’t believe that it works. Maybe you think it’s a huge waste of time. Well the good news is that you’re not alone. The bad news is that the numbers of non-believers are rapidly dwindling.
Let’s say that you’re on the fence about whether there’s actual ROI (return on…
ContinueAdded by Willis Williams on June 23, 2015 at 9:25am — No Comments
We've all heard the phrase, "content is king." The question that you should ask about your content is whether or not it's worthy of being the king of something important or the king of crap. Unfortunately, much of what is pawned off as content turns out to be ruling over nothing important.
I've said it in different ways in multiple articles and videos in the…
ContinueAdded by JD Rucker on June 16, 2015 at 10:09am — No Comments
When we first built our company in 2013, we had a big fear. It was a sense of urgency that drove us to make aggressive moves, hire talented people when we didn't have the revenue to support them, and drink lots of coffee to stay ahead of the competition. The fear came from the certainty that automotive social media vendors would catch wind about the true power of…
ContinueAdded by JD Rucker on June 14, 2015 at 7:18pm — No Comments
When you have two people who have combined for over two decades of working with automotive website providers, you would think that they the company they would build together would be another website provider. It wasn't. There's a reason for this.
Search and social are the marketing venues we chose to pursue for one big reason: minimal parody. Car dealers have…
ContinueAdded by JD Rucker on April 29, 2015 at 7:17pm — No Comments
Common advice in the automotive industry: "There are very strict rules that dealers should follow when posting to social media, especially as it pertains to timing."
Pop quiz: Who says things like this?
Added by JD Rucker on March 16, 2015 at 6:01pm — No Comments
There is a purge coming from Facebook and it affects all business pages. Various social media outlets have carried out their own version of “swift justice”. Twitter and Instagram recently purged a lot of fake fans and it seems Facebook is joining in too. So what’s going on exactly? Starting March 12, Facebook will begin to purge likes on business pages that are from…
ContinueAdded by Willis Williams on March 16, 2015 at 8:27am — 1 Comment
In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."
The first question you'll want answered is, "What is it?" In the movie, the 'it' was a baseball field, but it was actually so much more than that. In…
ContinueAdded by JD Rucker on February 10, 2015 at 11:07am — No Comments
Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"
We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's dealers asking. Other times, it's other vendors wondering what…
ContinueAdded by JD Rucker on January 23, 2015 at 6:58pm — 2 Comments
Added by JD Rucker on November 16, 2014 at 6:30pm — 1 Comment
The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that can be both public and private.
For car dealers, this…
ContinueAdded by Erika simms on October 21, 2014 at 7:35pm — No Comments
We've been very careful with how we approach inventory marketing on dealer websites. On one hand, we know that a dealer's inventory is the primary lead and sales driver for dealers. On the other hand, the concept of driving everyone directly to inventory is a flawed one. Sometimes, it's better to put people on an appropriate landing page rather than push them directly…
ContinueAdded by JD Rucker on September 19, 2014 at 5:00am — 7 Comments
I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a chronological feed, after all, and posting it once will only get it seen…
ContinueAdded by JD Rucker on March 30, 2014 at 5:46pm — 2 Comments
Over the last couple of months, I've been researching reputation management companies in and out of the automotive industry. On one hand, I found a couple of shining stars that stood out from the competition. On the other hand, they were only the best but were still missing the boat when it comes to the true potential of what reputation "management" should…
ContinueAdded by JD Rucker on February 5, 2014 at 6:54am — No Comments
Online reputation has been a hot topic for a couple of years now. As solutions continue to emerge and the business of reputation management as a service expands, there's a dangerous trend that should be addressed.
Reputation management isn't about sending an email. It's not about filtering results by checking their sentiment first before directing them to the…
ContinueAdded by JD Rucker on December 20, 2013 at 6:00am — 1 Comment
There's a rule when it comes to handling complaints and bad reviews on social media. The same rule applies for compliments and good reviews, but those are easy. Handling the complaints can be challenging and you may not want to do it, but as a rule you must reply to everyone who is talking to you publicly whether it's good or bad.
This is an…
ContinueAdded by JD Rucker on November 18, 2013 at 7:00am — No Comments
There have been and always will be right and wrong ways to go about marketing on Facebook. The only things that change are the ways to go about doing the "right" things. While some would say there are no rules on social media, there are definitely best practices to do and poor practices to avoid.
In this infographic by…
ContinueAdded by JD Rucker on November 16, 2013 at 6:32am — No Comments
If you're reading this, you're probably failing at social media image marketing. That's not me being cynical. By examining dozens of business social media presences every week, I get to see what so many are doing and the unfortunate fact is that 9 out of 10 are doing it wrong or not doing it at all. I'm being conservative with that estimate.
The "unfortunate"…
ContinueAdded by JD Rucker on November 13, 2013 at 4:00pm — 2 Comments
"ROI" and "KPI" are the longest sustained buzzwords in the world of marketing. They've been around forever and while they might fade for a short period of time from the talking points in sales presentations and blog posts, they always bounce back up with a vengeance. We're on the high-buzz portion of the cycle right now and more people are asking again, "How can I…
ContinueAdded by JD Rucker on November 11, 2013 at 1:30pm — No Comments
Let's state this for the record. I am not convinced that using the new image features on Twitter is the best way to go when it comes to marketing your business. It still smells too much like spam and if it's not handled properly it could do more harm than good.
With that said, there are definitely instances when it could do VERY well,…
ContinueAdded by JD Rucker on November 9, 2013 at 5:00pm — No Comments
Many of us who have been doing the hybrid search/social game for long enough remember what it was like to discover Tumblr. I got in pretty early and was able to get Social News as one of my Tumblogs, a pretty decent subdomain that is…
ContinueAdded by JD Rucker on November 8, 2013 at 4:30pm — No Comments
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