Urbandale, IA—January 16, 2023—FlickFusion will be showcasing its award-winning Video Marketing & Communication platform, Nucleus, at the NADA Conference and Exposition in Dallas, from January 26-29 at booth #5102. Nucleus offers dealerships a fully-integrated video marketing and communication solution, including automated data-driven inventory videos, patented AI-driven interactive…

Are you sending out a monthly newsletter to your customers? You should be. It's such an easy way to touch base and keep you in the front of their minds. Your newsletter can provide great value by…

Okay, friends! Now we’re really getting somewhere. So far in our video series, Be Aware of Your Business, we’ve been walking you through your past. You’ve been gaining awareness in who you are, in your process, and in what your customers want. And now, we’re going to begin to make that shift.

Let’s talk about your community. You…

Last week, in our video series Be Aware of Your Business, I told you a little about an experience I once had at a restaurant called Casa Manana. Had it not been for the manager, who…

One of the fears dealerships have regarding digital innovations in the automotive industry is that the internet will replace phones. However, it is a well-known fact that phone leads close significantly faster than internet and social leads combined. And guess what -- fixed operations generates many of them. As a result, dealerships are placing a…

We’ve reached the end of our video series, Communication is Key,…

We’re back with our series, Communication is Key!

Bringing you up to speed, we’ve heard from Damian and Ali on the importance of being an amazing communicator in this business, and we’ve taken a look at…

Welcome back to our video series, Communication is Key!

So far, we’ve learned that YOU are…

Last week, we started to talk about communication. You see, communication is key. And I want to tell you all that I know about it.

In the first video of the Communication is…

You have an opportunity with every person to be authentic and real.

Why do they teach us not to take it? We are handed a million ways to put up walls, but what we should really be doing is taking them down. Allow people in, and let them see who you are. …

By nature, humans are social creatures. Need more proof? One of the worst punishments our legal system has come up with is solitary confinement. Not only is this dreaded by inmates, but it can also affect their mental health. Whether an introvert or an extrovert, we all crave personal interaction.

Like many of you, I am currently working from…

With all the worry and concern out there regarding the Coronavirus and the impact it will have on public health and business, this is a great time to talk about video communication. It has always been the perfect tool for connecting with consumers without having to be fact-to-face.  

To be really effective your video communication platform…

When it comes to email marketing, frequency of communications plays an important role in getting customers to open your emails AND in getting them into your showroom.

However, flooding their inboxes with daily communications poses risks. Too many emails and your customers will lose trust in your business and unsubscribe from future marketing.…

A recent article in Wards Auto shares results from a study of 6,200 dealerships conducted by analytics company Marchex. According to the survey, dealerships who use active listening techniques and build rapport with customers on the initial calls are the…

One of the biggest obstacles many dealership service departments encounter is contacting and communicating with their customers. This is not only a problem with recall customers, but with all service customers in general. And failure to communicate can easily…

We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area - the CRM - the winds are very calm, and the marketplace solutions aren’t keeping pace with innovation outside of the industry. In a nutshell we are operating in an innovation rut…

According to an interesting study by Forrester Research, many businesses fail to communicate in a way that enhances and solidifies the business-customer relationship. The same can be said for some…

It’s a well-known fact that people buy from people (or companies) they like. There are certainly many different ways to get customers to like your dealership, from providing a great customer experience to being active in your local community.

However, consumers are increasingly finicky when choosing where to buy or service their vehicle. In…

In the race to make a sale, dealerships often rely on templates in CRMs. These templates – including autoresponders – can hurt a dealership’s chances of communicating effectively -- or at all.

The response rate for leads is very low in the automotive industry. How much time do your salespeople or BDC agents spend calling a new lead, or sending an email, fail…