For reasons known only to God people still struggle with sales training. Rather than spend hours digging into why that is, I wan too just bullet point the ones that stand out.
Good bad or…
ContinueAdded by Mathew Koenig on June 16, 2015 at 2:00pm — No Comments
Added by Mathew Koenig on June 27, 2014 at 3:00pm — No Comments
With so many great marketing tools at our fingertips in today's day and age I still can't understand why ANY dealer would run a web video, TV commercial, or radio spot without including a SIMPLE way for shoppers to convert.
I hear commercials that say "Stop in to abc motors..." or "Test drive the XYZ today at Abc motors". These run with the assumption that the buyer knows where you're at or the assumption that they're looking at the screen that shows your address...or…
ContinueAdded by Mathew Koenig on April 12, 2014 at 3:47pm — 3 Comments
KonigCo and What’s Next Media Announce Strategic Relationship to Deliver Best Quality Automotive Video Conquest Marketing Services in the U.S. and Canada
Kalamazoo, Michigan — March 11, 2014 —KonigCo, the leader in mobile automotive lead generation with its tool iCall AutoLeads™, today announced a strategic partnership with What’s Next Media™, providers of the best…
ContinueAdded by Mathew Koenig on March 10, 2014 at 2:04pm — No Comments
After 20 years in this industry it's amazing how in some areas, namely sales management, so little has changed when it comes to the manager/salesperson relationship. If you've ever said: it's hard to find good people. or... My people suck. THIS IS FOR YOU!
Disclaimer: If the below info doesn't pertain to you, don't be offended. If you leave a pissed off comment, it's likely that I'm speaking directly to you so grab a mirror after you complain about the…
ContinueAdded by Mathew Koenig on February 10, 2014 at 11:10am — 3 Comments
Recently I received an email from a Company called Topseos which showed many of the So called “top” companies for internet marketing.
This site caught my attention because a I've seen their name pop up in search and a well known Automotive Consultant has branding on their website as being recognized by topseos as one of the best so I decided to contact topseos to find out the criteria to be a top ranked Company in an effort to learn how our company…
ContinueAdded by Mathew Koenig on December 30, 2013 at 10:30am — 2 Comments
Are you a hunter or farmer For so many years, we have struggled as an industry when it comes to follow up. Then, companies like Clients for Life and came along and started sending our follow up letters for us. All we had to do was sign it and mail it. This gave us more time to focus on working with the customers who were on the lot and calling in.
Basically, it gave us the ability to focus more time on hunting for new business and the farming was something we were able to relax on,…
ContinueAdded by Mathew Koenig on June 7, 2013 at 1:34pm — No Comments
Often times when I chat with dealers I ask dealers what is keeping them, from getting to the next level of super success I hear responses like:
We need more quality leads.
Or... Cars are bringing brain damage at the sale.
Or... It's hard to find real salespeople anymore man, they just don't breed them like us, you know what I mean?
My answer to these issues are yes, yes and yes...so what. You have to control the…
Added by Mathew Koenig on May 28, 2013 at 7:00pm — No Comments
Written by Mat Koenig CEO & Founder of KonigCo LLC. Learn more at www.konig.co
There are a million or more opinions on this topic and as my grandmother used to say: "Mathew, opinions are like…
ContinueAdded by Mathew Koenig on April 2, 2013 at 9:30am — No Comments
Where have all the cowboys gone?
That was a great song from the ninety’s right? Well maybe not such a great song but it was the song played over and over and over. For some reason on my way to the dentist this morning this song popped in my head because I’ve really been wrestling with the fact that the cowboy…
Added by Mathew Koenig on August 2, 2012 at 10:14am — 3 Comments
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