You’re not closing as many leads as you want, but you can’t figure out how to improve the situation. Your sales team is jumping on hot leads and setting follow-up reminders in the CRM, but your closing ratio is still below the 12.5 percent industry…

Today’s consumers demand, and deserve, a fast and modern (digital) way to buy cars. Our industry has taken great strides to get there, but we still have a way to go. Especially when it comes to F&I.

The F&I process sucks time. It’s unlikely that buying a car will ever be as quick as picking up a few things at Target, but it doesn’t…

Floor planning is not a new topic; but it’s gotten a lot more interesting lately. As Auto News reported in a recent article, floorplan swung from a $96-per-vehicle-expense on average in 2019 to a $140-per-vehicle gain last year. The gains are attributed to slim vehicle…

A new report from eLEND Solutions shows 80 percent of dealers surveyed fast-tracked adoption of digital retailing tools due to the pandemic. It’s no secret many dealers were…

As the nation attempts to further reduce emissions, many states have begun initiatives to phase our gas-powered vehicles. At the moment, multiple problems exist if someone were to snap their fingers and make every vehicle electric. On the vehicle and infrastructure side, there is a lack of charging stations and range is limited. While these are increasing…

The 2020 INFINITI QX55 will be the brand’s first model to join the SUV-coupe category. The model is expected to go on sale sometime this year. Car and Driver Magazine shares with us information on the new upcoming model in their article 2020 INFINITI QX55 Everything We Know So Far.…

All 2020 INFINITI Q50 models feature a …

You may be familiar with the saying, “Never let your emotions overpower your intelligence.”  This advice is smart and logical, but how many people follow it?

When it comes to car buying, not very many. Emotions often take center stage.  

Don’t get me wrong. There’s nothing inherently bad about putting emotions first. Consider a…

Grapevine, Texas, January 7, 2019 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile…

Grapevine, Texas, December 10, 2019 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile…

With the increasing demand for service repairs, dealers are scrambling to recruit more technicians. At the same time, the pool of experienced technicians is dwindling, as not enough new technicians are entering the workforce -- and demand will only increase.

Regardless of how much money your dealership may spend to expand your facilities to…

Your dealership has probably been using an owner retention program (ORPs) for years, but when was the last time you evaluated the effectiveness of each communication?

One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to…

Daphne, AL — September 23, 2019 — The Mar-Kee Group relaunches markeegroup.com with a completely new design to make sales training resources easier to navigate and faster to access for automotive dealerships, boat dealerships, and recreational vehicle…

Have you ever seen a fellow motorist texting while driving? What about eating while driving? Putting on makeup? Turning around to yell at their kids? Yes, all of these happen (and more) daily. Sometimes, all it takes for an unfortunate accident to occur is for a driver to spill that boiling hot Starbucks on their lap while commuting.

Teen…

Many people think that if they have bad credit, they cannot finance a new car or get their current car loan refinanced. This is not the case. Often car dealers will give misinformation such as the necessity to buy an extended warranty or credit life insurance, and since…

 Next generation tools enable dealers to contact customers

in under 6 seconds, converting leads into sales

PACIFIC PALISADES, Calf., January 7, 2018 - fusionZONE Automotive, LLC, the…

After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end profitability.…

Few would argue that incoming inventory is just as important as outgoing inventory. Yes, sales are what it’s all about but, the next generation of vehicles in…

Dealer and Manager, do you feel frustrated by costly expenses needed to get customers through the door?  Salespeople who build something really significant, by flexing their own marketing arm, understand the importance of personalization.

Many dealers have a few sales professionals that really get…