You’re not closing as many leads as you want, but you can’t figure out how to improve the situation. Your sales team is jumping on hot leads and setting follow-up reminders in the CRM, but your closing ratio is still below the 12.5 percent industry…
ContinueAdded by JoAnn Bedenbaugh on July 6, 2021 at 1:01pm — No Comments
Hello again, my friends! We’re so happy to have you on this journey we’re calling Ali Reda’s Road to Sales Success. We’ve been learning all about how to get to that next level - YOUR next level……
ContinueAdded by Damian Boudreaux on June 28, 2021 at 11:30am — No Comments
An insightful article in Forbes details the rise – and expected fall – for used car values. Interestingly enough, the article chose the wording for the headline to include “crash” and “brace for impact.” There…
ContinueAdded by Sean Reyes on June 28, 2021 at 9:36am — No Comments
Today’s car buyers are usually excited to show off their new car to their friends, families, and associates, either in person or by posting a video of their new vehicle on social media. This creates a huge opportunity for your dealership to earn sales referral business while building a strong library of customer testimonials to utilize across all your online…
ContinueAdded by Timmy D. James on June 23, 2021 at 6:11am — No Comments
Right now, inventory is difficult to come by. Used cars are scarce and dealers are paying thousands over market value simply to have vehicles on their lots to sell. When it comes to new vehicle inventory the situation is even more dire. Many dealers’ lots have low new inventory because of chip shortages or transportation times. A…
ContinueAdded by Timmy D. James on June 16, 2021 at 7:43am — No Comments
As used car sales continue to climb, legislators are now more cognizant of and are focusing on how dealerships are selling pre-owned inventory without first getting safety recalls repaired.
As I covered in my previous blog, a bill is currently being put forth to…
ContinueAdded by Sean Reyes on May 27, 2021 at 9:52am — No Comments
Last week, in Ali Reda’s Road to Sales Success we revealed that Carlos - new to the business - hadn’t taken any transactional customers in his first couple of months in the…
ContinueAdded by Damian Boudreaux on May 12, 2021 at 3:30pm — No Comments
Excited to know more about Carlos’ journey? We’re so happy to have you watching our video series, Ali Reda’s Road to Sales Success. We’ve been telling you all about Carlos, a new…
ContinueAdded by Damian Boudreaux on May 11, 2021 at 3:30pm — No Comments
What’s the most iconic noise of our time? I’d argue it’s the text message alert sound associated with the iPhone. No matter where you are – the grocery store, Home Depot, a wedding – if you play this sound, people around will freeze and make an instinctual grab for their iPhones.
We’ve all been trained to react to it. That’s why texting is…
ContinueAdded by Billy Reynolds on April 21, 2021 at 9:52am — 1 Comment
Over the last year, any business that remained open did everything possible to reassure customers their premises were safe and followed the latest CDC COVID guidelines. Social distancing, masks, and disinfecting surfaces for customers have become standard practices and, in some cases, are mandated by states. These measures require extra work and extend…
ContinueAdded by Sean Reyes on April 20, 2021 at 11:48am — No Comments
Listen to an informative podcast with used car dealer and consultant Ed French and the role that efficient vehicle reconditioning should play to help dealers meet demand.
Turbulent Times with Preowned…
ContinueAdded by Jim Leman on April 13, 2021 at 4:20pm — No Comments
During this pandemic, many dealers introduced measures to ensure vehicle service is more convenient and fits the current lifestyle of their customers. This, of course, comes at a cost. Dealerships have to pay porters or drivers to go to the customer's house, pick up their vehicle, return to the dealership to perform the service, then return it to the…
ContinueAdded by Sean Reyes on April 8, 2021 at 10:07am — No Comments
One of the most valuable assets we possess can’t be measured, counted or displayed. It takes years to build and seconds to destroy, and we depend on it not only in business but in our marriages, friendships and all the other relationships in our lives. Our…
ContinueAdded by Chris Saraceno on March 26, 2021 at 9:39am — No Comments
When discussing recalls, I have always emphasized the importance of recall repair compliance. It makes the roads safer for vehicle owners, their passengers, and drivers sharing the road. NHTSA has stressed the importance of (and put a lot of effort into) notifying these vehicle owners of open safety recalls with the goal of reaching 100% safety recall…
ContinueAdded by Sean Reyes on March 25, 2021 at 12:48pm — No Comments
A new report from eLEND Solutions shows 80 percent of dealers surveyed fast-tracked adoption of digital retailing tools due to the pandemic. It’s no secret many dealers were…
ContinueAdded by Billy Reynolds on March 24, 2021 at 12:05pm — No Comments
For decades, the unofficial motto of the auto industry seemed to be “we’re for anything but change.” Then the pandemic threw our “normal” sales process into a tail spin. Seemingly overnight, dealership floors turned into ghost towns and the sales process moved online.
While some dealerships are in states that are now open with decent…
ContinueAdded by Philip R Spagnoli on March 17, 2021 at 12:21pm — No Comments
Video marketing in the automotive industry is very dynamic, which makes it essential to keep your videos relevant and sensitive to your market.
During this pandemic, video has proven to be a tremendous tool for communicating with customers and potential customers, helping to gain their trust and create more impact in every stage of the sales…
ContinueAdded by Timmy D. James on March 12, 2021 at 10:37am — No Comments
Today's vehicles have more technology than ever before. With OEMs on a mission to make more EVs; Apple entering the retail automotive space; Tesla continuing its brand popularity; and vehicles more operated by computer than by motor, problems are sure to arise!.
Technicians are already in short supply. Dealers are doing everything that they…
ContinueAdded by Sean Reyes on March 4, 2021 at 11:36am — No Comments
Welcome back to our new video series, Ali Reda’s Road to Sales Success. Last week, we told you who we at Auto Training Academy are. We want you to find incredible amounts of…
ContinueAdded by Damian Boudreaux on February 25, 2021 at 11:00am — No Comments
A salesperson has to build rapport during the initial meet and greet with the shopper. Once they have worked their way into an (at that point) semi-familiarity with the customer, they should move on to the fact-finding step. In this step, salespeople ask questions to help direct the customer to the vehicle that best fits their needs. Or, if the customer…
ContinueAdded by Sean Reyes on February 22, 2021 at 11:33am — No Comments
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