With the increasing demand for service repairs, dealers are scrambling to recruit more technicians. At the same time, the pool of experienced technicians is dwindling, as not enough new technicians are entering the workforce -- and demand will only increase.

Regardless of how much money your dealership may spend to expand your facilities to…

Recruiting Talent The RIGHT Way For Your Dealership 

(by Kevin Bradberry (President/CEO) TK Worldwide)



Two of the hottest topics in the auto industry this year are online reputation and recruiting. Hiring the wrong recruiting company can ruin your dealership’s reputation and cost you BIG!



There are several different ways to go about recruiting talent for your dealership, but the most effective way, aside from strong grass- roots efforts, is to…

Transparency is critical to Generation Y and it starts with the job posting.  Dealerships should consider posting information regarding employment directly on dealership websites to include details on job responsibilities and expectations, compensation and benefit plans,…

One of the retail automotive industry’s greatest challenges is attracting educated and young talent.  Most career seeking university graduates overlook the automotive industry when considering employment.  Their distaste for the automotive retail industry is typically fueled by negative thoughts about long work hours and confusing, commission-only based pay…

It seems hard to fathom that a person can drown in just over an inch of water. Once the lungs are blocked and the brain is starved of oxygen, cerebral hypoxia kicks in making a person delirious eventually succumbing to death-a great tragedy can occur from something as small as the length of your fingernail. Similarly, salespeople are drowning in a puddle of…

MANAGING VS. SUPERVISING (“FARMERS” VS. “RANCHERS”)

Management=Participation vs. Supervisor=Observation…

Last month I posted a discussion, "When's the Last Time you saw an Evidence Manual", I was delighted to trigger some positive discussion.  

Are you having your customer sign a "Release Form" to use their photo, image, testimonial and / or video?  I have attached a pdf of a generic form I used to use and have signed in the Business Office.  Please have it reviewed by your counsel or advertising agencies.  It is always wise to exercise due…

Of all the things present in our society that might have a negative effect on our future generations and their ability to relate to one another; social networking (I don’t have to ask you, “How was your day?” I can just look at your facebook page), texting (I don’t have to live with the consequences of what I say because you can’t respond immediately), etc… one of the things that is more disconcerting than any of these is that this ability to relate without relationship is creating a…

Our recent poll, "What is the number 1 challenge most dealers have with improving profits?" shows that RECRUITING TALENT and PROCESSES are the #1 challenge to improving our profits as dealers. The question now becomes:

• Are RECRUITING TALENT and…

You have everything you need to be an impact player in this world. You are equipped with unique talents to reach your potential. When you discover your talents and and refine your skills,you become unstoppable. There are no extraordinary people out there, only…