I have long preached the fact that including video in your marketing is an effective way to get customers emotionally connected to a specific car on your lot. This visual connection to the senses serves to enhance the appeal of a vehicle to an online shopper. If there was some technology that allowed consumers to touch, feel and smell your car while shopping online, I’d be…

What's the worst thing that could happen if you ask a customer to…

One of the hardest techniques to teach a salesperson is that of the turn-over (T.O.). Boiled down to simplicity, the rules for a T.O. can be…

With all the competition in the Automotive World and so many websites, targeted ads and retargeting display ads vying for consumer attention it seems harder than ever to know whether or not your customer will remember you.

How do you set yourself apart from the competition and stay in the customer's mind?

USE COMMON SENSE AND THINK ABOUT USING MOBILE TO CONNECT WITH MOBILE! Niesen did a study in November about Mobile Auto Shoppers and it showed that 49% of…

I watched a fun video on dealerelite this morning that had a fantastic message about ignoring when another salesperson says 'that guy's been here before' and having the confidence to go and serve that customer and sell them a vehicle in spite of the other salesperson's shortcomings. SO TRUE. 

Something about the video, and many other videos, bothered the hell out of me so I thought, what the heck, let's talk about it!…

Are you in good hands? Sounds so cliche, but it stands to question, whose hands are you in anyway? Is your month cradled in the hands of Lady Luck-gambling on a good month; or are you fixated on grabbing the reigns and taking control of your career?  Your mom was right, there is safety in numbers. Safeguard your month by insuring it with more than enough…

With the exception of your home security system, success is not predicated on a “set it and forget it” mentality. 

Pilots don’t just set a Boeing 767 in the air and then go have a drink with the passengers until it’s time to land, nor do coaches design a game plan for tonight’s game and head…

Minute details can make major differences when it comes to having a successful sales career. It’s not the mountains that break your sales career; it’s the molehills- the tiny fundamentals you have let slide throughout your career. One such technique is the write-up; every dealership has an 8-10 step Road to the Sale program that literally walks a salesperson…

In hopes of improving our sales career, we recently peered into the world of fine dining in order to gain an insight of what great servers do so well to enhance their guest’s evening and to improve their paycheck. We now know that great servers make themselves approachable to their guests, are attentive to their needs, and have extensive knowledge about the foods…