The multiple ways businesses can communicate with customers are constantly expanding - from telephone, to e-mail, to text messaging. With today’s technology, communication methods continue to evolve at unprecedented speeds. As smartphones have gotten smarter, the rise in the development of apps has introduced yet another way to communicate: push messaging. In…

News for the Week of November 2 

Google Play Music Introduces Podcasts

Google recently introduced a podcast portal which allows podcasters to upload their shows to Google Play Music. According to Google, contextual recommendations will be…

Search Engine Optimization has been hanging around as an industry buzzword for several years now. FordDirect websites claim to have a strong SEO base. Several vendors are out there selling their own SEO services to Ford and Lincoln dealers. Dealers often ask me how they’re doing and complain when they don’t show up at the top of the SERP. But what does SEO mean and what contributes to improving it?

MOZ recently released their…

Women buyers have different reasons than men for choosing where they finalize the deal. Understanding the nuances of women’s buying habits can mean the difference of making a sale or losing it.

It's easy to make the assumption that price is the first priority. Price does matter, but it’s weighed along with more emotional priorities like…

Developing a winning culture is critical to achieving consistent success. It will never happen by accident and requires commitment from everyone on the team. Let’s look at a couple contrasting examples from Cleveland area sports teams.…

As an SEO, I've grown accustomed to frequent news about updates and other changes made to Google's algorithm. But today's news from the world's leading search engine took me for a loop.

Here at…

Driving home from the airport late last Thursday night, I switched on some good old’ talk back radio to keep me awake on for the journey… Bad idea most of the time…! But this night, a motor industry expert was on talking about his demise for a car brand and giving his thoughts on how people buy cars these days. 

He made a comment, "most people don’t need to test drive cars before they buy them these days because it’s more about the iPhone and Bluetooth connections and other…