Unless you were trapped under a full-size SUV in 2013, you've heard by now that your vehicle detail pages (VDPs) play a critical role along a customer’s path to purchase. The experience a visitor has on a VDP can go a long way toward 

making or breaking the potential connection a shopper feels with a vehicle, and in turn, your dealership. So we set out to…

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Here are a few scripts that you can implement immediately while speaking with prospects and while working a deal. Merry Christmas & Happy Holidays! 

Customer on the showroom while working a deal:

Customer: We're going to wait until after…

Your effectiveness in leadership will come from being around your team. You will have plenty of time at your desk to analyze reports, crunch numbers and work in your CRM, however resist the temptation to anchor down there and invest your time to the team.

You be the thermostat in your department and set the temperature every morning through your actions and by what…

"The failure to meet the expectations of our customers on line, on the phone & on the lot will cause the customer to eliminate our dealership from the list of potential stores to buy from." 

Unfortunately, our success & failures of this business depend on the ability to satisfy or fail to meet our…

"Your Attitude Determines Your Altitude." 

Once upon a time a strong wood-cutter asked a timber merchant for a job. The timber merchant was happy to oblige. The pay was good and so were the work-conditions. Therefore, the wood-cutter was determined to do his best.

The timber merchant presented the wood-cutter with an axe…

Zig Ziglar

"Success means doing the best we can with what we have. Success is the doing, not the getting; in the trying, not the triumph. Success is a personal standard, reaching for the highest that is in us, becoming all that we can be."

Do Your Best!

When we do the best we can, where we are, with…

It's not who you are that holds you back, it's who you think you're not." ~ Author Unknown   

I'd like to start out with a story that maybe some of us can relate to. This deals with the number one obstacle of the sale. You! The demo is completed, they love the car, they love you, they love the ease of everything so far and now…