A lot of discussion about whether one lead type is better than another or whether a lead generator is hurting the car business is actually a bunch of bull.  Who cares, in the trenches it is all about taking care of customers and building relationships.  Carfax made a bold move a while back and got a lot of push back from vendors, speakers and dealers.  What they were trying to do is be CUSTOMER CENTRIC, something we all talk about but rarely accomplish.  The same thing with ZAG, their…

Continue

Stop the Profit Leak

ANSWER THE PHONE!!

With the next Digital Dealer Conference promising to be chock full of the latest in Digital and Social Marketing strategies, I can’t help but ponder the obvious. We are learning great new ways to drive traffic to our dealerships with the commitment that the buying experience will be extraordinary. And the good news is its working! For too many of us, the bad news is the same…..its working.

 

With…

Continue

We have a saying at VinSolutions “Bad data in, bad data out”, meaning even with all of the technology we have today, if your customer information is incomplete it is not worth keeping. One of the biggest challenges we have in setting up new accounts in Implementation is getting good data from another CRM/ILM. Every CRM/ILM has their own formats of exporting data and let’s face it; they are reluctant to give you the data you…

Continue

 

No matter your dealership location, franchise, size, or overall rating, you probably will agree that the success of any dealership is measured in the number of sales. In order to obtain sales, you depend on a combination of repeat business, referral business, and of course, automotive lead generation.

With repeat and referral business, there really is no secret to it – other than having a good amount of follow up, and capitalizing on the things that make you different…

Continue

How Your Dealership Can Start Using QR Codes to Drive Traffic

There are countless ways to integrate QR Codes into your Dealerships Automotive Marketing Campaigns. QR stands for Quick Response and they are essentially a two dimensional…

Continue

Results have been posted by the three participating Dealers. Click on the link below to see the results, and feel free to comment :)…

Continue

You register your dealership for a 25-50-100 Mile Exclusive Radius Territory we then start sending Pre-Scrubbed Leads that have been verified for the validity of… Continue

We are looking for 5 Dealers that will share their results here on the Dealer Elite forum. CarChat24 will provide 2 months of free 24/7 fully staffed live dealer chat support, and the leads/appointments our service will produce.



What you can expect: A minimum of a 50 to 60% increase in your current website lead conversion, More Sales Leads, Sales Appointments,…

Continue

The Good, The Bad ... The Opportunity!



There is so much good to focus on when we look at how the car biz is amping up and accepting the formally fear inducing world on online marketing. That's why I hate focusing on the negatives, but alas, how can we ever grow unless we admit, identify and analyze our failures. Website conversion is one of those failures.



Now, we aren't talking about selling cars online here ... cuz that just… Continue

I have concluded my research and the bottom line is that dead leads are still possible car buyers and here is why..

Many dealerships do not have the time or the manpower to follow up on every internet lead that they purchase... when they first arrive in your CRM most finance managers or BDC staff will call e-mail or send out letters trying to get the customer to the dealership but 90% of the leads become stale real fast because of many different factors including poor phone skills or not… Continue