There are probably a thousand reasons or more that customer service and retention is a valuable automotive sales training topic, but here are just nine that affect all industries that should get your attention.
1 . 86% of buyers will pay more for a better customer experience. But only 1% of customers feel that vendors consistently meet their expectations. (CEI…
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Added by Stephanie Young on May 20, 2014 at 12:25pm —
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Added by Joseph Cala on May 7, 2014 at 11:05am —
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Added by Joseph Cala on April 30, 2014 at 11:44am —
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Rejection is part of the sales professional experience, but selling is a personal experience for both the salesperson and the buyer.
Long sales cycles, endless follow ups via email and phone and no-after-no cannot only be brutal on the morale of a salesperson; it is often not much fun for the buyer either. Now when a salesperson is able to bring to the table a human…
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Added by Stephanie Young on April 29, 2014 at 12:10pm —
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Added by Joseph Cala on April 29, 2014 at 9:43am —
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Added by Joseph Cala on April 28, 2014 at 12:37pm —
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From today forward we have 7 total selling days left. Push hard all the way through till the end. Revisit customers that came in and didn't buy. Relook at their trades. Check all other possibilities. What if they were on another vehicle? What about longer term? Used? Certified? New? Lease? One Pay Lease? More Down? Co-Signer? Turn up the heat! T.O everybody. Stay focused. Be happy.
Internet departments hammer the phones. Bang out 17 calls per hour. Stay on Script. Set…
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Added by Joseph Cala on April 23, 2014 at 9:56am —
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Perfection is unsustainable, while personal progress is obtainable.
Stay green and let yourself grow!
When someone claims to be “green”, what first comes to your mind? They are making an effort to reduce their carbon foot print on mother earth? Maybe they are a vegetarian? Or they are actively recycling?
When I hear…
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Added by Stephanie Young on April 22, 2014 at 10:30am —
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Added by Joseph Cala on April 18, 2014 at 12:20am —
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Added by Joseph Cala on April 11, 2014 at 9:17am —
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Added by Joseph Cala on April 3, 2014 at 3:48pm —
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Craigslist Marketing Continues to Grow Up
Since the onset of the $5 charge on Craigslist, dealerships have taken on a multitude of approaches on how they not only understand this marketplace, but more importantly utilize this marketplace to attract customers to visit their dealerships.
The most important thing that we have learned is that dealerships not posting inventory are…
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Added by Jason Turner on March 27, 2014 at 2:30pm —
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Added by Joseph Cala on March 27, 2014 at 11:18am —
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Added by Joseph Cala on March 13, 2014 at 11:33am —
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Added by Joseph Cala on March 6, 2014 at 4:05pm —
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For many years in the Automotive Industry we have be both fascinated and fixated on the copious amounts of measurements that we are provided every day.
What are you measuring?
http://www.apd-australia.com.au/2014/manage-measure-improve/
Thanks for reading my Blog
Added by Paul Steed on February 20, 2014 at 5:46pm —
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Added by Joseph Cala on February 20, 2014 at 10:53am —
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We all must remember, nothing happens in our economy until something is sold!!! The selling of goods and services is the driving force behind our economy. Taxes are collected when something is sold, providing the funds necessary for Government Services. Ideas are just…
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Added by Stephanie Young on February 17, 2014 at 11:00am —
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Added by Joseph Cala on February 6, 2014 at 3:42pm —
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Late last year I was reading the Sunday paper and came across a story that was a collection of quotes from Nelson Mandela, who had passed away the previous week. Reading those quotes made me very reflective both personally and professionally. One of his quotes that really struck me…
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Added by Garry House on February 6, 2014 at 3:00pm —
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