There is no mystery in the concept that the happier employees are, the more productive they are, resulting in greater profits for your organization.   Read the below descriptions for a leader and a boss and determine what is the driving force in your dealership.

Leaders are people that are responsible for…

On August 28, 1963 in front of Lincoln Memorial in Washington D.C., Martin Luther King Jr. delivered a speech that became a pivotal turning point in U.S. history.  What made Dr. King’s dream a reality was his literally devotion to being in action.  He acted despite adversity, ridicule and criticism.  His thoughts and opinions were not popular and were considered not acceptable at the time.  What would…

Unless you were trapped under a full-size SUV in 2013, you've heard by now that your vehicle detail pages (VDPs) play a critical role along a customer’s path to purchase. The experience a visitor has on a VDP can go a long way toward 

making or breaking the potential connection a shopper feels with a vehicle, and in turn, your dealership. So we set out to…

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Here are a few scripts that you can implement immediately while speaking with prospects and while working a deal. Merry Christmas & Happy Holidays! 

Customer on the showroom while working a deal:

Customer: We're going to wait until after…

What's a better investment, a studio apartment in Midtown Manhattan or one space on your used car lot?

For every one on this board that didn't get to make it to Internet Sales 20 Group in LA.....Shame on you! Once again, Sean V. and his band of industry phenoms blew it out of the water! Every once in a while I will catch my wife off guard and I'll say, "I can't wait until…

Your effectiveness in leadership will come from being around your team. You will have plenty of time at your desk to analyze reports, crunch numbers and work in your CRM, however resist the temptation to anchor down there and invest your time to the team.

You be the thermostat in your department and set the temperature every morning through your actions and by what…

"The failure to meet the expectations of our customers on line, on the phone & on the lot will cause the customer to eliminate our dealership from the list of potential stores to buy from." 

Unfortunately, our success & failures of this business depend on the ability to satisfy or fail to meet our…