Branding is important. It’s something that most businesses want but few do well enough considering the tools that we all have at our disposal through the internet in general and social media in particular. However, too many are starting to use social media as a branding tool only. The reality for local businesses is that it can and should be used to drive…
ContinueAdded by JD Rucker on May 13, 2013 at 10:30am — No Comments
Facebook has been a challenging venue for marketers and advertisers ever since it started really getting popular in 2009. At that time, it was clear that it was the social network to beat and the company started trying to cash in with different types of advertising options. Most of them failed miserably for the same reason that many marketers continue to fail today: people go to Facebook to be…
ContinueAdded by JD Rucker on May 12, 2013 at 10:00am — No Comments
For years, the acquisition of a bigger, “better” Facebook page has been a focus of many in the social media marketing realm. There are companies that are dedicated to the task. The reality now (and for a long time, actually) is that fan acquisition for business Facebook pages is such a minor piece of the puzzle that it’s something most…
ContinueAdded by JD Rucker on May 11, 2013 at 6:08pm — No Comments
In the early days of search engine optimization, the pitch that many companies used was very appealing. “We’ll get you listed on thousands of search engines so that everyone can find you.”
Today, this seems like a ludicrous statement. There’s only three real search…
ContinueI was moderating a small panel at a conference about two and a half years ago that focused on Facebook fans. The two panelists represented the two different sides of Facebook promotion at the time: one focused on local quality fans and the other focused on bulk fans. After the debate, one might have called it a draw. That was over two years ago. Today,…
ContinueAdded by JD Rucker on May 3, 2013 at 8:00am — No Comments
In today’s social media ventures it is no longer about just being present on Facebook. Many…
ContinueAdded by Erin Ryan on April 20, 2013 at 6:38pm — No Comments
… you should only care about the ones that can buy from you.
With global brands, it’s a different story, but when we’re talking about localized businesses trying to use social media to make an impact, the community itself is all that’s important. In fact, having too many fans outside of your market…
Added by JD Rucker on April 18, 2013 at 2:37pm — No Comments
Facebook has been a promising venue through which to market a dealership ever since it reached a high level of popularity back in 2008. Back then, it was just breaking the hundred million user level and was showing signs that it would be able to be business-friendly in contrast to its rival MySpace. Now, it’s 10 times bigger and commands more time of humans than any other website.
The problem is that it’s not the…
ContinueAdded by JD Rucker on April 15, 2013 at 9:00am — No Comments
I wouldn't go so far as to say that it's the main point, but it's definitely one of the keys. Exposure on social media is an extremely high-potential benefit of having a strong presence on social media sites, particularly Facebook.
There has been a lot of talk lately about social signals for SEO purposes. This is…
ContinueAdded by JD Rucker on April 8, 2013 at 4:00pm — No Comments
It's very possible that I'm beating a dead horse on this one, but I'd rather beat a dead one than a live one.
If you hear me speak or read my writing, you'll know that I've been pushing this concept for a long time. This is the last plea I'll be making. It's the eleventh hour, so everything I post going forward on the subject will be tips for…
ContinueWhen Facebook rolled out threaded comments last week, there was a clear lack of excitement from most of the social media blogs. It was a news item, nothing more, for most of them. Cool feature, about time, yadayadayada.…
ContinueAdded by JD Rucker on April 6, 2013 at 3:00pm — No Comments
Some may try to call me out on the title of this post. “Don’t you mean ‘strategies’ plural?”
No. Search and social strategy. One thing. Different processes. Slightly different goals. Same strategy.
As we move forward through the second quarter of 2013, it’s important to understand how the dynamic between…
ContinueAdded by JD Rucker on April 5, 2013 at 2:30pm — No Comments
Added by JD Rucker on April 4, 2013 at 2:00pm — No Comments
Every time a social network makes a change to their layout, design firms around the world groan about how they now have to redo a ton of different artwork. Social media is big business and companies will pay big bucks to look just right on their pages and profiles.
Google had a change of their own recently on Google+, including one major change to profile and page layouts that made the…
ContinueAdded by Louie Baur on March 30, 2013 at 6:30pm — No Comments
People in the world of marketing and businesses trying to use social media for promotions almost always face a paradox. It’s like a Chinese finger trap – the harder you pull, the more trapped you can…
ContinueAdded by JD Rucker on March 30, 2013 at 9:30am — No Comments
Added by Louie Baur on March 25, 2013 at 5:00pm — No Comments
This is a topic that has been covered so many times that one might wonder how it keeps popping up. The reality (from a content perspective) is that Facebook posting best practices is the gift that keeps on giving. It’s frustrating to dealers and annoying to bloggers, but at the end of the day there’s one simple…
ContinueAdded by JD Rucker on March 25, 2013 at 7:00am — No Comments
One of the most important lessons you can learn in Facebook marketing for your business is that you can have a much greater impact on your performance online through Facebook by focusing on what’s happening in the real world. Facebook is virtual, but that doesn’t mean it has to focus on the virtual world. Make it real.
If your business is out…
Added by Louie Baur on March 24, 2013 at 5:00pm — No Comments
There’s something that is often missing in marketing and it’s even harder to find when you put the words “social media” in front of “marketing”. It’s God.
It is politically correct to keep religion away from business. We are part of the all-inclusive society where differences are ignored and disagreements are…
ContinueAdded by JD Rucker on March 24, 2013 at 6:30am — 2 Comments
In an ideal world, marketing content through social media would be an extended process because we would all have the time to do it the right way. We could focus on positioning it, nurturing it, and timing everything out exactly like it should be timed. Unfortunately, this isn’t a perfect world and we have to maximize our results while minimizing the time and effort to achieve them.
There are plenty of shortcuts…
Added by Louie Baur on March 23, 2013 at 4:54pm — No Comments
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