From a marketing and advertising perspective, Facebook is a game. It may not be very fun for businesses, but just because you don’t like something doesn’t mean that you don’t have to play along to be successful. On the other hand, some businesses have plenty of fun on Facebook. Whether you do or not makes absolutely no difference, though some will say that if…
ContinueAdded by JD Rucker on February 26, 2013 at 6:00am — No Comments
Added by Erin Ryan on February 26, 2013 at 4:00am — No Comments
Added by Louie Baur on February 25, 2013 at 4:00pm — No Comments
Every strategy needs a goal or else it’s just an aimless plan. We’ve covered the need to set Facebook marketing goals and described both the…
ContinueAdded by JD Rucker on February 25, 2013 at 6:00am — No Comments
Facebook makes changes to its social platform so often it can make our heads spin so many of us just wait to see the obvious ones and most of the time are…
Added by Erin Ryan on February 24, 2013 at 7:21pm — No Comments
Added by Louie Baur on February 24, 2013 at 4:00pm — No Comments
Added by JD Rucker on February 24, 2013 at 6:00am — No Comments
More businesses are taking advantage of the inexpensive advertising options that Facebook has available. They are far from perfect but they have value simply because they get the brand out there without a lot of cost. The affects on reach are so dramatic and the dollars spent are so miniscule that many…
Added by Louie Baur on February 23, 2013 at 4:00pm — No Comments
Setting goals on Facebook is extremely important. As I wrote last night, it’s the root cause of one of the biggest challenges businesses are facing in Facebook marketing: a lack of a proper strategy. If you…
ContinueAdded by JD Rucker on February 23, 2013 at 6:00am — No Comments
“We have a rule at our dealership – no more than 3 social media posts a day. Yes, Twitter is included.”
It’s not a secret. Those who follow me on Twitter know that I post 40-50 times a day. I’m a guy…
Added by Louie Baur on February 22, 2013 at 4:00pm — No Comments
About a month ago I was asked when speaking before a group about what I thought the biggest mistake was that businesses were making on Facebook. I replied, “lack of coherent strategy” and went on about how too many business pages seemed like they were posting for the sake of posting, that they didn’t appear to moving in any particular…
ContinueAdded by JD Rucker on February 22, 2013 at 6:00am — No Comments
While learning incredible things and meeting equally incredible people at the New Media Expo in Vegas, I ran into Triberr founder Dino Dogan. I was using Triberr a while back but stopped because it became too hard. The site used to be automated – set it and forget it. They turned it into more of a curation site and I fell…
Added by Louie Baur on February 21, 2013 at 4:00pm — No Comments
Those who have been in internet marketing for a while realize that search engines are constantly changing. It’s part of the game of staying ahead of the competition to understand these changes and move with them appropriately. Despite this constant state, it’s nothing compared to the changes that happen on Facebook. From a business perspective,…
ContinueAdded by JD Rucker on February 21, 2013 at 6:00am — No Comments
If you ever want a crash course on the latest social media studies but don’t want to spend the money to do them yourself, just watch the Super Bowl. You have to assume that if companies are spending millions to produce and distribute 30 second spots for the big game, they’re going to research what’s working today.
This year’s…
ContinueAdded by JD Rucker on February 20, 2013 at 6:00am — No Comments
Added by Erin Ryan on February 19, 2013 at 4:00pm — No Comments
I’ve started hearing the second worst advice coming from social media “experts” that I’ve ever heard. It’s just a notch above “buy thousands of fans and followers” on the social media advice scale.
If someone tells you to “be sure to post something X-times a day on social media even if you have to throw something up.”
I know…
ContinueAdded by JD Rucker on February 19, 2013 at 3:30am — No Comments
There was a promise silently made by social media a few years back. It was so prevalent at the 2009 round of conferences from NADA to Digital Dealer that many might have thought that social media would eventually encompass the entire internet marketing required by a dealership to be successful. The…
ContinueAdded by JD Rucker on February 18, 2013 at 3:30pm — No Comments
When I first explored Triberr over a year ago, I ran away quickly. It seemed to be an automated tool that took over my social media profiles and posted on my behalf in ways that I absolutely refuse to submit to, even on Twitter where a person’s feed is given a bit more leeway. People would post something…
ContinueAdded by JD Rucker on February 17, 2013 at 3:30pm — No Comments
When we hear about how social media is growing, we often look at the rest of the world. Americans are all on social media, right? Not so fast.
In this infographic we made for Mashable, we highlight the way that social…
Added by JD Rucker on February 17, 2013 at 3:30am — No Comments
Facebook purists will pan this post. They will say that the best way to post to Facebook is to post whatever you’re doing or thinking right now, that “planning” posts is not only insincere but that it undermines the point of Facebook altogether. Their points are valid and noted. Now, let’s talk about reality.
Busy people who have their own social media…
ContinueAdded by JD Rucker on February 16, 2013 at 3:30pm — No Comments
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
1999
© 2024 Created by DealerELITE. Powered by