To train -- or not to train -- is not the question according to automotive advertising agencies who understand the importance of investing in the people part of the sales and service process by providing training before, during and after the sale. Training has often been considered as an afterthought by auto dealers who have enjoyed the luxury of having more customers than cars with a never…

As a veteran of the Automobile business I understand the pressure on Managers to deliver on every up that visits the property. Some Dealers say each up or opportunity has a cost of about $350 in marketing expense. I certainly remember some of those opportunities, desking the loss leader first thing Saturday morning.

I also understand, from 10 + years of Internet marketing, dealers I have worked for are spending as much as 15K monthly to pay for leads. Those leads are also…

I was speaking with Alex Snyder today and he reminded me of a statement I made in 2009 at the 7th Digital Dealer Conference which was:

"The most important person a car dealer can hire in 2010 will be a content writer."

With half of 2010 now past, I thought I would revisit why this statement made in October of…

“Maintain a 6 to 1 ratio of C/P RO count to total vehicle sales” says Don Reed, CEO of DealerPro Training Solutions.

That sounds simple enough. If you are currently selling 100 New and Used a month, then that pencils out to 600 Customer Pay Repair Orders per Month, not including Warranty and Internal. It’s the CP RO count we are after.

So, you just realized that your RO count is low, right? What are you going to do about it? If you are thinking that you need a big production…

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource / networking portal -- http://AdAgencyOnline.net -- reflected on the future of the retail auto industry and automotive advertising on his blog talk radio show…

AdAgencyOnline.Net is an automotive advertising resource/networking portal for automotive advertising agencies. The site hosts a blog talk radio station -- WAAOL, All Automotive…

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station featured on the automotive advertising resource/networking portal AdAgencyOnline.Net -- WAAOL, All Automotive Advertising News All The Time, advised automotive advertising…

AdAgencyOnline.Net is an automotive advertising resource / networking portal hosted by Ad Agency Online, L.L.C., (AAOL). Philip Zelinger, the President of AAOL and host of the blog talk radio station featured on AdAgencyOnline.Net -- WAAOL, All Automotive Advertising News All The…

Automotive advertising agencies don't know what they don't know and they are turning to social networking communities like http://AdAgencyOnline.Net to listen and learn about the increasing role of social media in automotive advertising. Philip Zelinger, the President of Ad…

AdAgencyOnline.Net is one of many online automotive advertising resource / networking portals that have formed to share best practices for automotive advertising agencies using social media. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the blog talk radio station…

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource/networking portal -- http://AdAgencyOnline.Net -- promoted the 2010 NIADA Convention and the TARP Lending Program on his blog talk radio station featured on AdAgencyOnline.Net --…

AdAgencyOnline.Net is a nationally recognized automotive advertising resource / networking portal that hosts a blog talk radio station -- WAAOL, All Automotive Advertising News All The Time…