Great news! Pinterest is now testing search ads with keywords and shopping tools.

97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers based on their searches on Pinterest and not just Google.

On this week's Hard Facts, Samantha gives you creative pointers and other marketing…

Are you planning on going to a trade show this year? So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.

Watch this week's Hard Facts to get information on how to maximize the value of your next trade show.…

Dealerships are well known for their involvement and participation with local communities and many different charities. From sponsoring little league teams, to larger charity initiatives, dealerships have supported and given back to the communities they serve for a very long time.

Cause-based efforts have become increasingly important to consumers, especially…

So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content. 

With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR products.

On this episode of Hard Facts, Samantha will reveal when this feature is being rolled out and how it will benefit your…

Don’t get caught up in the post-holiday blues! You’re definitely not alone.

We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal.

There are so many ways you can boost your sales without increasing your ad budget, and I’ll start off by saying that social media is going to be your best friend! Social media is a great way to start…

So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video? 

YouTube Director will walk you through exactly what you need to do to figure out what type of video will work for you.

This week on Hard Facts, Samantha will show you the steps you need to take after you’ve downloaded the app. Watch the video for more information.…

Have you ever heard of Google Tag Manager? If you haven’t, you’re losing customers! There is 1 huge disadvantage of not using Tag Manager - slow websites. 

On this week’s Hard Facts, Samantha explains how you can condense all of your tracking codes in order to get even more accurate results.

Watch this episode for more information.…

Potratz, an advertising agency in downtown Schenectady, has started a new apprenticeship program this December.

The program is a 6-month training program that gives insight into the inner workings of a full-service advertising agency.  Each apprentice will gain first-hand knowledge of digital marketing, content development, social media, traditional media, graphic design, video production, strategy building, website development and innovative product…

In this episode of Hard Facts, Samantha was on Facebook Live from Google Headquarters in NYC. Were you able to catch it?

Aside from learning what it means to be a Google Partner, Samantha, Candace, and Philip will give you ideas and strategies for your marketing campaigns - straight from Google.

Watch this week’s episode for more information!…

Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video. 

In this week's Hard Facts episode, Samantha reveals a way that you can increase the value of your live broadcast. Watch now!…

I was live on Facebook...did you catch it? Learn why change is such a necessary evil by clicking the video below.

We’d…

Have you ever wanted to increase the number of views on your YouTube videos? Of course you have! Who wouldn’t? But when there are over 100 hours of video uploaded to YouTube every minute, it can be hard to get yours at the top of the list.

There are a ton of factors that increase the number of views on your YouTube video rank. On this week’s Hard Facts, Samantha gives you 11 things you should adjust in order to optimize your SEO.…

If you’re looking to buy or sell a business, this episode is for you! Whether you’re selling a product or a service, your website is one of the most critical things that affects the success of your company. 

On this week’s Think Tank Tuesday, Paul gives you very important facts that you should take into consideration when buying or selling a business. Your website is only one of them! Watch this episode for more information.…

Have you heard of message extensions? With Google's new technology, you can send and receive texts from customers right through search ads. The phone’s SMS application launches automatically, and you are able to communicate one-on-one with the customer at hand. 

From answering questions to helping them schedule appointments, you’re building a relationship with your customers through these new ad formats.…

Do you have one of these 5 marketing viruses?

It’s so easy to get caught up in new technology and focus on what your competition is doing. From shiny object syndrome to your addition to cutting-edge technology, you (or someone you know) probably has one of these. 

Bring it back to the basics in this week’s Think Tank Tuesday.…

Humans naturally crave interaction with other humans. However, as technology advances, there is an increasing push by companies to automate as much of their processes as possible. While this is understandable, as it saves on costs, the path technology is taking us down could prove to be a double-edged sword.

Think about all the automated technology that you…

It's not enough to think about optimizing for desktop and mobile anymore. With voice search, Siri, Google Now, and Cortana are just the beginning.

By the time we reach 2020, over 50% of daily searches will be through voice searches. So how can you optimize your business and brand to get ahead of the curve? Watch this week's Hard Facts with Samantha for more info.…

Finally. Google has recently wrapped up two new updates. Cross-device remarketing is definitely something that has been needed for businesses. It will now allow you to advertise your products across multiple devices.

You might be thinking, “couldn’t we do that on other platforms before?”, and the answer is yes. But now there’s one extra step that is letting businesses tie more consumer information together across devices. …

This industry will go extinct in 10 years. Can you guess which industry I'm talking about?

Students right now are so excited to graduate and get involved in this field, but they’re having trouble getting a job. Why? The jobs in this industry are few and far between. 

It’s such an exciting and fast-paced environment for millennials to join into. It’s something that we’re actually excited about. It’s given us…

Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!

Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.

What does this mean for you? Find out by watching this week's Hard Facts.…