Live video is taking over. If you have been on social media anytime lately, you probably noticed the barrage of streaming Facebook Live videos. In addition, videoconferencing has replaced boring teleconferences on just about every major platform. Why? Because, while we supposedly live in a super connected world, people are, in fact, less connected than ever. We communicate…
ContinueAdded by Timmy D. James on March 16, 2018 at 9:44am — No Comments
Conference season is upon us and each business is competing with hundreds of others for attention. A strategy is needed, or your business simply ends up as part of the noise everyone fast-forwards through – media and attendees alike. So, how do you break through the “noise” barrier and actually get attention? Here are some tips:
Added by sara callahan on March 2, 2018 at 9:30am — No Comments
Assuming your dealership has a video marketing strategy in place and that you’re getting good results, you may be ready to take your video marketing to another level.
To quickly review, the fundamental basic blocks of a video marketing strategy include:
Added by Timmy D. James on February 28, 2018 at 9:30am — No Comments
Added by sara callahan on February 23, 2018 at 9:21am — No Comments
Content marketing has become somewhat of a buzzword recently. With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might be useful!
The classic definition of marketing typically involves activities such as ads, coupons and direct…
ContinueAdded by sara callahan on February 16, 2018 at 10:17am — No Comments
Added by sara callahan on February 9, 2018 at 9:33am — No Comments
Added by sara callahan on January 24, 2018 at 9:30am — No Comments
One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer acquisition.
Don’t misunderstand me; whether you’re a…
ContinueAdded by sara callahan on January 10, 2018 at 9:30am — No Comments
When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by…
ContinueAdded by sara callahan on December 22, 2017 at 9:35am — No Comments
Added by sara callahan on November 16, 2017 at 9:41am — No Comments
Added by Timmy D. James on October 26, 2017 at 9:08am — No Comments
When dealerships first start their video marketing programs, one of the most common questions I am asked is, "Will I have to buy an expensive camera?" The answer…
Added by Timmy D. James on June 22, 2017 at 9:18am — No Comments
This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business.
What does it take for consumers to remember your name? Watch this week's episode to find out!
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Website:…
Added by Paul Potratz on June 20, 2017 at 2:48pm — No Comments
Have you ever put an item in your shopping cart on Amazon and then started getting emails and ads about that product? It might seem like the product is following you around the internet.
Well, these products ARE following you. And on this week's Think Tank Tuesday, I'm going to show you step-by-step exactly how you can do this for your own company.…
ContinueAdded by Paul Potratz on June 13, 2017 at 5:37pm — No Comments
Stop pouring money into your Google AdWords campaign. It's time to start optimizing! Google has some new changes that you should start utilizing for your marketing strategy.
On this week's Hard Facts, Samantha will reveal how you can create and test landing pages based on campaigns, ad group, and keywords...on your own. …
ContinueAdded by Paul Potratz on June 9, 2017 at 4:18pm — No Comments
Which personality type are you? Better yet, which personality type are your customers? It definitely gives you something to think about when it comes to the content strategy of your campaign.
Take a look at this week’s Think Tank Tuesday to fit this new strategy into your social media or website content.…
ContinueAdded by Paul Potratz on June 6, 2017 at 3:35pm — No Comments
It is not really that hard. You need to get the META data right, the…
Added by Israeli rothman on February 16, 2017 at 10:00am — 2 Comments
Most companies view content marketing as a means to rank higher in search engines, establish thought leadership and engage with their audience. Content, such as newsletters and blogs distributed via email and social media channels, enables businesses to stay top-of-mind with clients and prospects. It can be used to educate existing customers and any prospects investigating a…
ContinueAdded by sara callahan on October 19, 2016 at 9:52am — No Comments
In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition, Testimonials and Lead Follow-up.
Hopefully you’ve begun the process of…
Added by Timmy D. James on September 15, 2016 at 9:18am — No Comments
All too often, a company gets intrigued with content marketing and decides to give it a try. But then, after just a couple of blogs, executives decide that there just isn’t any tangible return on their investment, or that it’s not measurable, and so lessen their content output, or abandon the initiative altogether.
In most cases this is due to poor planning…
ContinueAdded by sara callahan on August 31, 2016 at 9:40am — No Comments
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