Selling Automobiles for over 30 years has given me some insight. I have seen several cycles in the economy, and four distinct evolutions of how to sell and market automobiles. And as this economic situation drags on and on, It has evolved again.

Very low cost marketing campaigns that brand your business and engage your prospects. I am talking about Adzzoo marketing. With Adzzoo marketing all of us can be on the first page of google, ask, and other search engines in our chosen…

I was forwarded a blog post by a colleague of mine the other day, thank you Rob, it was titled The 3 Types Of Social Media Strategy, I encourage you to read it before reading this post, it is spot on! In summary, the

author of the post, Tac Anderson,…

When you first get that customer’s information and they are unable to make a commitment at that time what is a realistic timeframe to keep trying to contact that customer. Most ”experts” will say 120-180 days, but in today’s faster moving decision process for the customer do you really think they are still in the market? I would have to say “No”, please keep in mind that this is my opinion. The first 1-24 hours is the most important. If you can respond to someone as they are…

When someone is given the task of starting up an e-commerce business for an automobile dealership they are bombarded with what to do and what not to do. It can be so discombobulating that your head will literally start spinning. Let's start with wondering which vendors to use when it comes to things like your website, data feed management, and the where to and which places to effectively market your inventory. Now throw a wrench into it with the all the different companies…