Simply having a business page on Facebook is no longer enough to run a successful automotive marketing campaign on Facebook. With a number of companies and brands joining the bandwagon, Facebook has become a saturated market and unless you understand how the market behaves, you might be get lost amid all the noise.

Similarly, filling up your fans’ walls with advertorial posts will be useless unless you’re…

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Although the iPhone app was intended to let users stay connected with their Facebook friends while on the go, auto dealers can also take advantage of this technology to make their automotive mobile marketing campaigns more interactive and more in-tune with the social media. With the release of Facebook for iPhone’s newest version (version 3.4), one added feature is particularly useful for business owners: the ability to check-in at actual events.

 

Checking-In to…

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Print classified ads are one of the main tools auto dealers use to advertise their vehicles and service but as more and more people are turning to the internet for information, online classifieds are significantly and steadily outperforming newspapers and periodicals in providing ad spaces and lead generation.

Craigslist alone, as an established leader among local online classifieds, boasts over 20 billion page views each month, besting online retail giant Amazon and multimedia empire…

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Five years ago Jack Dorsey, co-founder of Twitter, sent out the first tweet launching a new form of communication that became a revolution in 140 characters or less. This year, Twitter posted a blog reporting that it only takes about one week for users to send 1 billion tweets and last February an average of 460,000 accounts were opened per day. In the automotive industry, we should all ask ourselves, are we utilizing the fundamentals of Twitter to best engage current and potential buyers on…

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Some of you may have had a chance to check out my first blog entry "Reaching Out To Customers Thru Social Media - Part I", this is obviously a continuation of that posting. In each entry I plan on continuing an analysis of free online avenues to promote your dealership or auto-related business.…

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There are those who may be too busy, don't believe in the use of 'social media' or think it's going away, but just as it is with any business, the automotive industry can only benefit from its use. Social Media can be defined as "media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques"1. There are many…

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We are very excited to announce the opening of our new Florida office! We will be able to work very closely with the Florida automobile dealerships to create a strong trained sales staff.



1. Mind conditioning. Top-performing sales professionals train their minds, not just their bodies. You can train your mind to achieve success. Learn how you can take control, develop a positive self-image, and accept full responsibility for your actions.



2. Yes, you can! You can sell… Continue

As a veteran of the Automobile business I understand the pressure on Managers to deliver on every up that visits the property. Some Dealers say each up or opportunity has a cost of about $350 in marketing expense. I certainly remember some of those opportunities, desking the loss leader first thing Saturday morning.

I also understand, from 10 + years of Internet marketing, dealers I have worked for are spending as much as 15K monthly to pay for leads. Those leads are also…

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