Search engine optimization is one of the most affordable forms of advertising and produces an exceptionally high return on investment (ROI). The chart below compiles basic…
You can’t Bing like you Google. What we mean is: Bing is rolling out some new features that may optimize your strategy differently than Google does. From URL’s to shared tracking templates to custom parameters, Bing is making sure everyone can easily update their account in order to improve their campaigns.
Watch this week’s Hard Facts with Samantha to learn how to upgrade your Bing account.…
ContinueAdded by Paul Potratz on August 19, 2016 at 11:41am — No Comments
Regardless of what industry you are in, your audience is seeking information and it’s in your best interest to be the place that provides it for them. High-quality educational content has many great benefits.
However, is it better to keep the content on your site, or push the content to other sites in an effort to get…
ContinueAdded by sara callahan on November 11, 2015 at 8:15am — No Comments
Bob visits a website searching for a new vehicle. As he filters down to the model he is considering, he is confronted with a seemingly endless list of stock photos with similar prices. Frustrated at the lack of information, he leaves and attempts his search on another site just to get the same results.
Suzy is in the market for a used vehicle.…
ContinueAdded by Brian Cox on September 16, 2014 at 8:30am — 1 Comment
It has long been considered a best practice in search engine optimization and search engine marketing to use deep linking to take searchers to the exact content they are searching for, rather than simply directing them to your home page. If the searcher is not taken directly to the content they are seeking, they are forced to do a second search for the information once they…
ContinueAdded by Brian Cox on August 25, 2014 at 7:15am — No Comments
Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message needs to be at every potential touch point possible. The…
ContinueAdded by Scott T Joseph on March 26, 2014 at 10:25am — No Comments
The growing importance of content marketing is clear; small businesses that post unique and relevant blogs, videos, press releases and social media on the Internet can gain significant competitive advantage in their industries. Increased web visibility, more visitors to websites, improved SEO rankings and brand recognition as a thought leader are just some of the benefits…
ContinueAdded by sara callahan on February 26, 2014 at 9:37am — No Comments
An SEO, one of the most common questions from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know the potential ROI before we invest.”
Did you catch that? The keys to that question are the…
ContinueAdded by MANNY LUNA on December 24, 2013 at 3:00pm — 2 Comments
SEO is destroying the car business.
Its an awkward thing to write as the president of an SEO company that serves car dealers. Inherently, SEO should be a good thing...nay...a great thing. A core marketing…
ContinueAdded by Timothy Martell on August 28, 2013 at 2:00pm — 12 Comments
Is there anything better than a nice breakfast of crispy hot spam? Oh...what's that you say? Pretty much anything? Well, guess what buttercup...Google feels the same way, but people keep trying to serve up spam all the same. One technique is hammered and gets you penalized, and the army of spammers (the ones who give SEO a bad name to begin with) just move on…
ContinueAdded by Timothy Martell on August 19, 2013 at 1:00pm — No Comments
Google can’t seem to make up their minds. That being said, they sneakily introduced a change that I believe most businesses (and consumers) will welcome.
In May of 2012, Google implemented their Zagat rating system which was confusing for both businesses and…
ContinueAdded by Arnold Tijerina on July 11, 2013 at 9:00am — 2 Comments
When I was asked last year to develop a social media marketing service, the first question they asked was whether I already had software in mind or if it needed to be built. I told them that the software had already been developed and it was free. This didn’t go over well at first; they’d always used premium social media…
ContinueAdded by JD Rucker on June 16, 2013 at 8:11am — 4 Comments
Added by Paul Potratz on February 27, 2013 at 10:20am — No Comments
Here is a great video that shows how much advertisers are paying to get their message in front of people. You’ll agree that SEO provides far better ROI than the typical alternative.
Search engine optimization is one of the most affordable forms of advertising and produces an exceptionally high return on investment (ROI). The chart below compiles basic…
Added by MANNY LUNA on January 3, 2013 at 1:00pm — No Comments
I had the pleasure of watching a very informative webinar last night that really brought home the importance of having a robust dealership presence online.
I truly enjoy studying the shift in advertising from the traditional way of doing business to the modern way of doing…
ContinueAdded by J.R. Batchelor on December 20, 2012 at 3:40pm — No Comments
Most businesses understand the benefits of search engine optimization, but they waste all that hard SEO work by not having decent landing pages. Getting clicked is only the first step, once a potential customer is on your page, you need to be able to convert them into…
ContinueAdded by Timothy Martell on December 12, 2012 at 12:46pm — No Comments
Google is the best there is at what they do, and it’s because they never become complacent. Even when a program is working, they are always seeking out ways that it could be improved. That’s why Google should always be the first thing you consider when you are planning your …
ContinueAdded by Timothy Martell on December 6, 2012 at 10:58am — No Comments
Google is full of surprises. This week, they went out and acquired the company Incentive Targeting. What will this mean for your search engine optimization efforts moving forward? Lets break it down a little and see if we can piece together part of their master plan.
There…
ContinueAdded by Timothy Martell on December 4, 2012 at 9:58am — No Comments
It’s common to spend so much time trying to get pages to rank that we overlook the images we use on said pages. Sometimes, it’s just as important for a …
ContinueAdded by Timothy Martell on November 16, 2012 at 10:17am — No Comments
Google has been taking a lot of heat lately for some alleged shady business practices. We told you last week about the FTC's plan to file an anti-trust case against them, now it seems the non-profit organization SEMPO is trying to get their licks in as…
ContinueAdded by Timothy Martell on October 23, 2012 at 9:00am — No Comments
The United States FTC is looking into the possibility of pursuing an anti-trust case against search engine giant Google. Sources close to the FTC say that four FTC commissioners "have become convinced after more than a year of investigation that Google illegally used its dominance of the search market to hurt its rivals." A decision to file a law suit against Google could…
ContinueAdded by Timothy Martell on October 16, 2012 at 10:30am — No Comments
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