The model year hasn’t been standard across car makers for some time, but is staggered with one make and model getting to shine for one brief window at a time. Some 2013 models will be available for the summer, while others won’t be out until later in the year.

Redesigns seem to be a common theme among models carrying over for the 2013 model year, and…

Hello Dealer Elite Members......

It looks like Auto Trader needs money much like Facebook did a while ago, and you know how that has gone so far!

As I travel around the country ans work with dealers on maximizing leads, traffic and driving more sales I have noticed more and more that dealerships are looking for "FREE" or low cost ways to promote their vehicles. Sites like Craigs's List and kijiji (Ebay), are currently changing the online marketing…

Thank You Dealer Elite Members

First of all I would like to thank Dealer Elite Members and others for taking the time to View my last Blog Post, I appreciate it. I was advised at had been viewed over 700 times so far, my sincere thanks to everyone.......

Now we all know the automotive industry needs to move into the 22st century as quickly as possible. Some of you may ask why, when some of the tactics still work.

Well let me give you some examples from…

Good Morning Dealer Elite Members and Car Guys and Gals everywhere.....

As an industry we have had our ups and downs, our challenges and our opportunities. As I travel around North America I see the whole range of Owners, Managers, salespeople and customers. I also see examples in our industry and in other industry of how we can move the industry forward and change the process for the better. We have spend the last 30 to 40 years conditioning customers that we can sell in…

Good afternoon Dealer Elite Members

Change is one of the only constants in the universe. The automotive world as you all know is overdue for this change as is a number of other retail environments. I was forwarded a very interesting article from a friend today that i think everyone in the automotive retail business should read. BMW who is one of the largest high end car companies in the world is taking the…

Very Funny Video From…

Seth Godin’s blog this past week uses the analogy of digital parking meters to explain that ‘the same but better’ isn’t always…

Summary NADA Ford Franchise Dealer meeting

February 5, 2012

• Average Ford Dealer Net Profit in 2011 was $642,000
• • Up 34 percent from 2010…

Chicago, Illinois – January 30th – Dealer e Process, the highest rated chat vendor in the country, is proud to announce the launch of the Live Chat Challenge. Dealer E Process is looking for 30 dealers who do not already have Dealer E’s award winning Proactive Managed Live Chat. These dealers will get Dealer E Process live chat on their website free for 30…

I was watching CNBC this morning in a Chicago hotel this morning and I was pleased to see a commercial that advertises that Ford Dealers will beat any locally advertised price on tires!  

This is exactly what local franchise dealers need from their manufacturers.  They need a message to fight back against independent…

Originally published March 02, 2011 at Dealer Magazine

Last week, a California Court of Appeals judge determined that a dealer violated several California state laws and ruled in favor of the plaintiff in a class-action lawsuit that will have huge ramifications for dealers within the state. The ruling…