In a perfect world, shoppers would be able to find your dealership’s unique selling points, such as your amenities, “why buy” statements, and your specials on your website.

However, that’s not always the case. Many times websites have too much or too little information, or shoppers are just too lazy to navigate the pages and find a reason to buy from you.

If you aren’t providing an effortless online shopping experience, chances are these shoppers…

For years, dealers have been inundated with technology. Salespeople from every vendor in the automotive space are continuously calling to present the latest and greatest product that is going to supercharge your sales. Great salespeople can convince a dealer or general manager to try products. Some of these products are excellent and could actually help … if you understand…

http://www.BradleyOnDemand.com 856-546-2440

Make Money Mondays with Sean V. Bradley - "Increase Appointment Shows" - Video…

Two years ago while looking for a new digital marketing home I penned this blog post based on my observations visiting prospective employers.  Though I am happily nestled in a progressive and healthy wonderland right now, I find the points that I raise still very relevant in today's automotive digital marketing world:

Any good salesperson knows that the last way you want to greet a customer is with the words,…

Well its been a long delay in the series but here is the next installation, Working the Deal...

I honestly hesitate to even include this in the series as often it will clash directly with the process that sales managers want to follow when desking deals.  However, the whole point of this series is to address those management teams that actually do hate internet sales and see it as a bottomless h*** of red ink.  If you do fall into a category that this rubs the wrong way, I…

25 Things Veteran Managers Need to Hear

(But don’t want to…)

In life, we all need someone to just tell us the hard truth.  Even when it’s something we really don’t want  to know.  Call it tough love, a reality check, or the ugly truth..  It is what it is.

My wife is talented…

Like I said in an earlier post, I was once what I now firmly disapprove of.  I was a young, happy kid who knew computers (at least as far as the management thought), I mean come on, kids these days!  I was a lucky one that was able to stick it out, and of course 10 years ago most internet sales managers didn't know much about selling to internet customers.  It was new even then.

Ten years later though, you have to be able to set yourself apart when it comes to selling to online…

In my last post about making the internet department good for gross, not just volume I talked about having the right people in the Internet Sales department.  The most important part of that was this (you will see this again too!)...

The internet salesperson should be an experienced salesperson, who can quickly and easily function as the salesperson, finance manager, and sales manager.  They need to be able to quickly answer any question, and overcome objections with…

I'm sure pretty much everyone will agree that the hardest part of running any department, is having the right people.  Whether you're in car sales or managing a McDonalds or a bowling alley, having the right people working for you is the most important part of the three P's (Product, People, Process).

With Internet sales I've seen its all to often the make or break difference.  The biggest mistake that can be made is having the wrong person responding to leads.  The most common…

I hate internet sales!

My internet department s_ _ks!

Internet is all give-aways!

Internet salesmen are order-takers, not salesmen!

The internet department is just for volume.

 

How many of us have had to deal with Sales Mangers, GSMs, GMs and Owners who say this regarding the internet department in our store?  I've been…

The basics of down payment....

As I was talking strategy with a good friend of mine who is a GM of two rooftops we got into a discussion about which strategy is most effective in the automotive internet sales world i.e. coordinators vs. floor sales people making the calls. 

We all know that the hardest part in the Internet Dept. is getting people on the phone.  As you know you have…

FOR IMMEDIATE RELEASE

 (December 9, 2013) - Broomfield, CO. DealersLink®, the creator of the first dealer-to-dealer marketplace in the United States, today launched CloudCam HD™, an android based camera that runs the ExportPro® Mobile app. CloudCam HD™ drastically simplifies the process of uploading vehicle photos for auto…

Do it on Purpose!!

Another part of relatedness and trust is the signals you send out about your

similarities (trustworthiness). This is real documented stuff. Pick up any book on

NLP (Neuro Linguistic Programming). You can get even better relatedness

through matching the clients’ breathing, posture and speech tempo. You can

listen for cues about how they get information, which will ensure that yours goes

“in.” For instance when they are a slow talker and use a…

When dealerships first started publishing web pages, I remember that many felt that it was not very important. However, as many other dealers were doing it, they felt that they needed to as well. At first they were static, very basic websites, with very little information. Along came the ability to dynamically add inventory updated in real-time. At this point, most dealers…

http://www.dealersynergy.com 856-546-2440 

Sean V. Bradley has 15 years Automotive Internet Sales experience selling over 110 INTERNET units per month when he was an Internet Director at Pine Belt Automotive in NJ 

Joe Cala was the Internet Sales Manager at Nelson Mazda in Tulsa Oklahoma that took their department from 7 units - 80 units per month online. Joe then went on to Gateway Toyota, a Penske…

Automotive Internet Sales Coordinator Sets 44 Appts. 39 Shows And Sells 23 Her First Month!!



Lauren had a 88% show ratio and a 58% sold ratio for her first month as a automotive internet sales coordinator!!



Lauren understands how important it is to have a strategic follow up process in place to maximize every opportunity in the E-Commerce…