Here's a good rule of thumb for you about new technology: if it limits customer interaction it's probably not a good idea to go with it. That is, if a new technology, no matter how much time it saves you, takes AWAY from your ability to build relationships with your customers, then you're better off without it. Earlier, I was talking with B.A. Nerison,…
ContinueAdded by David Johnson on December 17, 2010 at 10:35pm — No Comments
Once you’ve built a fan base for your auto dealership on Facebook, you want to take full advantage of opportunities to survey them and ask questions to get feedback about how to reach them. Surveys are important to make sure that you…
ContinueAdded by Paul Potratz on December 16, 2010 at 4:47pm — No Comments
Facebook is an intelligent Customer Relations Management Tool for auto dealers, allowing you to group your friends into lists. Automotive Sales Professionals can use Friend Lists to manage their relationships with past…
ContinueAdded by Paul Potratz on December 15, 2010 at 3:47pm — No Comments
This week I stumbled upon a priceless video of a Cal Worthington TV commercial from 1979. He’s infamous here in Southern California and I’ve never met a better car dealer than Calvin Coolidge Worthington. He knew instinctively how to draw people into his store. You wanted to go there…
ContinueAdded by Kathi Kruse on December 9, 2010 at 12:00pm — 1 Comment
Added by Paul Potratz on December 8, 2010 at 2:57pm — No Comments
Added by Paul Potratz on December 7, 2010 at 4:43pm — No Comments
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Added by Paul Potratz on December 3, 2010 at 4:40pm — No Comments
Dealerships are jumping into Social Media and I’m excited. But who’s going to manage the beast? Back when the Internet was emerging, dealers or GM’s would assign someone in the store to handle it ‘in their spare time’. I was one of those. Today, dealers should be cautious
using this same tactic for Social Media. As we found out with the Internet, Social Media is not a fad that will be gone in a few…
Added by Kathi Kruse on December 2, 2010 at 3:26pm — No Comments
Added by Paul Potratz on December 2, 2010 at 11:47am — No Comments
LinkedIn has joined the ranks of Facebook, Twitter, and countless other social networks by letting publishers add a Share button to content. With this tool, auto dealers can easily share articles,
specials, and more on LinkedIn, where millions of professionals use
their accounts to network with others. This button provides yet another
tool for automotive…
Added by Paul Potratz on November 30, 2010 at 11:48am — No Comments
Added by Kathi Kruse on November 26, 2010 at 10:00am — 5 Comments
As we all get ready for the Holiday season, some of us are already starting to put together our goals for new year. I know, but it is just around the corner.
I just wanted to share with Dealers and others today, how you can increase business and start saving tens of thousands of dollars. In the new age of marketing your business, all the rules have changed. The question you need to ask, looking at your efforts, is this: Do our efforts expose, acquire or engage our…
ContinueAdded by Craig Darling on November 26, 2010 at 9:26am — No Comments
Myspace has seen a significant drop in users over recent years, with its traffic dropping by half from 2009 to 2010. Will this move help to bring users back…
ContinueAdded by Paul Potratz on November 23, 2010 at 1:50pm — No Comments
Added by Paul Potratz on November 22, 2010 at 4:00pm — 3 Comments
Let’s face it: not too many people want to like a Facebook page that’s purely “sales-y.” If all you do on your car dealership Facebook page is post lists of prices and cars, you’re missing the point of social media. People join Facebook for the chance to interact personally with
their friends and come to expect the same casual approach from the
pages they like.
There is a much better chance of gaining fans on your page if you post pictures, interesting facts and…
ContinueAdded by Paul Potratz on November 19, 2010 at 1:53pm — No Comments
AdAgencyOnline.Net is a networking / resource portal where automotive advertising agencies are able to review cutting edge automotive advertising vendors and their applications. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station WAAOL, All…
ContinueAdded by Philip Zelinger on November 19, 2010 at 9:38am — No Comments
Not too long ago, Google rolled…
ContinueAdded by Paul Potratz on November 18, 2010 at 3:11pm — No Comments
Starting this week, Potratz will produce a short weekly video highlighting the latest trends in digital automotive marketing. Think Tank Tuesday will be a fun and informative source of advice…
ContinueAdded by Paul Potratz on November 16, 2010 at 3:55pm — No Comments
The social networking and media jungle is constantly changing, and sometimes automotive dealers get lost trying to cut through the bush to
stay ahead of current trends. Although it’s beneficial to stay
knowledgeable in the shifting social media arena, using the 1,000 pound
Gorilla (Facebook) to its maximum potential will provide a dealership
with the biggest return on investment.
As we already know, Facebook is the world’s largest social networking…
ContinueAdded by Paul Potratz on November 15, 2010 at 10:55am — No Comments
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