WAAOL - All Automotive Advertising News All The Time

Automotive advertising agencies don't know what they don't know about Social Media.  However, they do know where to find out; today's Automotive…

WAAOL - All Automotive Advertising News All The Time

Social marketing plans often include B2C and B2B elements to take advantage of the leverage associated with social networking.  Todays Lunch With…

WAAOL- All Automotive Advertising All The Time

Automotive advertising agencies have learned to manipulate the changing algorithms that search engines like Google and Bing use to drive organic search.  SEO is a…

WAAOL, All Automotive Advertising News All The Time

Automotive Advertising agencies recognize the value of consumer generated content to extend the reach and frequency of their messages.  The challenge is how to deliver it in such a way that their customers will read it and hopefully forward it…

Most discussions about Social Media between automotive advertising agencies and their auto dealer clients center around R.O.I.; or their perceived lack thereof. I accept responsibility for providing proof of my performance. However, I question short term quantitative evaluations that don't consider the qualitative long term benefits of customer loyalty, satisfaction, retention and residual income derived from a comprehensive marketing plan that includes social media.



A real world…

Philip Zelinger, the host of the blog talk radio show - Lunch With Phil Discussing Automotive Advertising - is scheduled to review a new Social Marketing Initiative being introduced by Driving Loyalty in the second quarter of 2014.  The show will air on Monday, March 31st, 2014…

Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message needs to be at every potential touch point possible. The…

Automotive advertising agencies have adjusted to accommodate consumer preferences that have shifted from shopping at their local auto row in favor of a growing number of online options. 

The shift from conventional radio, T.V. and print media to digital advertising including websites, banner ads, S.E.O./S.E.M strategies and even email vs. direct mail has matured into even more consumer centric social…

Forward thinking automotive advertising agencies understand that most changes in the auto industry are driven by technology; however, all of them are powered by human nature.   The evolution from word of mouth referral systems relying on relationship based sales processes to today’s consumer driven social marketing messages can be traced to their  common element; people like to do business with people that they like.…

Automotive advertising agencies must constantly reinvent themselves to keep up with consumer preferences. When customers discovered the internet automotive advertising agencies were forced to follow them online.  New tools like web sites, conversion applications to capture customer information, banner ads and S.E.O./S.E.M. strategies were developed to replace radio, T.V., and print production services. …

Automotive advertising agencies and marketing consultants often leverage their resources to maximize the R.O.I. from their auto dealer client’s advertising investments.  Since social marketing is powered by customers sharing their experiences online throughout their shopping, buying and ownership cycle it is logical that advertising agencies should rely on this viral media.…

2013 GMC 2500 Denali. $45,000. Below Blue Book!!!! Why you ask? This truck may be more loaded than an Irishman in a whiskey-drinking contest, but it is no Sunday driver. It is a ¾ ton, 4-wheel drive, luxury work horse and it was cast from smelted bullet casings and stealth fighters by God’s own iron fist to be rode hard and put away wet. It may have a couple of scratches on…

In case you missed the live broadcast yesterday you can check out the show with @marktewart on U-Stream bit.ly/19lRwWd

No, I am not crazy and yes I am talking about the well known shock jock known for his outrageous radio show. Howard Stern is a genius for many reasons and they all apply to how you can succeed as a salesperson, manager and entrepreneur.

Let’s examine several of the reasons and the lessons that can be learned. First of all, lesson number one in business is to never be boring. Although, you may not agree with Howard Stern’s humor or persona, he certainly isn’t boring and that…

In an era of rapidly changing digital marketing opportunities, one particular group of automotive retailers in the U.K. is making tremendous strides. L & L Automotive Group operates Mercedes-Benz and smart dealerships in Stevenage, Hertfordshire and Bishop’s Stortford. The group has been making substantial gains in online visibility, and particularly in its organic SEO results.

The gains are the result of The Group Marketing Manager at L&L Automotive, Mark…

SEO is destroying the car business. 

Its an awkward thing to write as the president of an SEO company that serves car dealers. Inherently, SEO should be a good thing...nay...a great thing. A core marketing…

Is there anything better than a nice breakfast of crispy hot spam? Oh...what's that you say? Pretty much anything? Well, guess what buttercup...Google feels the same way, but people keep trying to serve up spam all the same. One technique is hammered and gets you penalized, and the army of  spammers (the ones who give SEO a bad name to begin with) just move on…

In the past, car shoppers understood that they would have to  trade their personal information in order to get specific information on vehicle pricing online. Today, they realize this is no longer necessary. As information has become more widely available and transparent, the consumer’s need to fill out a “Request A Quote” or “Contact Us” form on a website to obtain that…

In today’s world of constant noise, it’s more difficult than ever to market your dealership. Dealers are constantly trying to guess where the best ROI is when considering how to spend marketing dollars. How much money do I invest in traditional marketing? Online marketing? Direct mail marketing? The rep from each medium will tell you that their media is the best to use for…

Okay, you got me! This article has nothing to do with me, and everything to do with you.

On a daily basis I analyze dealer websites which I’m convinced had the same content writer. Have you ever seen websites with sentences that read like this, “Our team of…