All Blog Posts Tagged 'price' (26)
Are Service Customers Defecting Due to Trust and Price Transparency?
A recently released white paper based on a collaborative study between Cars.com and GFK, reported that consumers are leaving dealership service in favor of independents due to a lack of trust and price transparency. The lack of price transparency in parts and…
Added by Richard Holland on April 24, 2014 at 8:04am — No Comments
The importance of compeditive pricing and researching your competition every month!
Good morning Dealer Elite Members,
As I travel around North America I have found that dealership staff like customers are convinced that servicing their vehicles at a dealership is more expensive than Hans and Franz, Jiffy lube etc.
The competition has not only convinced our customers they have convinced our staff that we are no longer competitive in the market. This is a huge problem and needs to be dealt with.
Step…
ContinueAdded by Ian Nethercott on September 18, 2012 at 8:31am — No Comments
Are You Missing Sales With The Wrong Messaging?
Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers who are…
ContinueAdded by Paul Potratz on September 5, 2012 at 4:16pm — No Comments
This Is The Way Your Dealership Needs To Do It...Maybe.
When I was last on the "front lines" in automotive retail, I was fortunate to be a Sales Manager for a Dealer Group that was implementing radical changes to its sales process, marketing, merchandising and customer experience. We adopted VAuto as our merchandising and appraisal tool. We went to a "best price first" concept and we revised the Sales Person compensation plan to reward unit levels and CSI. I will outline the experience from the guest walking into the…
ContinueAdded by Joe Pistone on July 19, 2012 at 3:00pm — 1 Comment
TrueCar sales process
We are developing a sales process for Truecar customers and thought we'd share it with the community.…
Added by Adam Barish on December 10, 2011 at 11:26am — 44 Comments
TRUE CAR and ZAG Cyber Bandits, Parasites or Good for the Car Business?
Jim Ziegler asks...
I am hearing a lot of discussion about True Car and ZAG. I continually scratch my head and wonder if desperate dealers are doing the marketing limbo "How Low Can You Go?"
Are we so bad at what we do that we have to line up and pay vendors to lose money? AND, who is giving these…
Added by James A. Ziegler on November 27, 2011 at 5:30pm — 1860 Comments
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Latest Blog Posts
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- The importance of compeditive pricing and researching your competition every month!
- Don’t Make Promises That You Can’t Keep
- This Is The Way Your Dealership Needs To Do It...Maybe.
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