All Blog Posts Tagged 'prospecting' (30)

Looking to target high dollar automotive clients in your area?

Good morning,

I have been using Linked in for years to make connections and to build my personal business network. I have also used it as a fantastic sales toll to sell cars and to sell our services as well. I felt that it made sense to share some of the things I had learned, and here is the first in a series of video's on Linked in.

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Here is the link: …

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Added by Ian nethercott on October 16, 2011 at 2:33pm — 1 Comment

Facebook Commercial Solution?

Yes, I believe so.  Social Outbreak. 

For years I have studied, practiced and looked for anything that gave my dealers an edge with digital marketing.  Success has always been a tough job.  There are so many lead collection services that compete with my dealer clients in the pay per click format that I had to become a Google Certified Partner to…

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Added by Craig Darling on August 17, 2011 at 11:25am — No Comments

Excited, Stunned and Ready to Share.

I have been around for a day or two.  This car biz is really in my blood.  Started when I was a kid, really.  Back in the day when you could tell what year and model an automobile was by looking at the tail lamps at night.  (A game I played with my Dad in the 60's)

 

Increase marketing effectiveness 200% to 800% without spending any extra money. And measure effectiveness of this program in hours after launch. That is why I am stunned.  I thought I had seen just about…

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Added by Craig Darling on February 2, 2011 at 5:23pm — No Comments

New Year Goals, Step One!

I posted that one of my goals was to help 12 dealers increase their marketshare and decrease their marketing expences.  I am happy to say that one dealer so far is well on their way towards market share improvement.

We developed an agressive campaign.  One that includes facebook, twitter, first page on Google and other search engines.  There are key-word ads as well as intuitive placement on hundreds of popular web sites.  We will also send the information on this dealer out through…

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Added by Craig Darling on January 11, 2011 at 3:13pm — No Comments

Save Tens of Thousands, Start Today!

As we all get ready for the Holiday season, some of us are already starting to put together our goals for new year. I know, but it is just around the corner.

I just wanted to share with Dealers and others today, how you can increase business and start saving tens of thousands of dollars. In the new age of marketing your business, all the rules have changed. The question you need to ask, looking at your efforts, is this: Do our efforts expose, acquire or engage our…

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Added by Craig Darling on November 26, 2010 at 9:26am — No Comments

Is It Tough Out There?

It's a good bet, your answer is yes. You have a web site, are advertising on Television, Radio or Newspaper and your opportunities for new business just seem to get harder and harder to find.

In the old way of marketing, yes it is tough out there. So you continue your quest. You hire an SEO company, or get involved in an adwords campaign. One is expensive, the other requires you spend too much time learning and turning on and off.…

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Added by Craig Darling on October 17, 2010 at 1:32pm — No Comments

Viral Prospecting

Hi

Some of you on these pages know me and my company. Viral Marketplace features different ways that a salesperson or dealer can manipulate the Web and their digital footprint to lower marketing costs and improve your effectiveness.

Of course our AdzZoo marketing program is changing the way that Dealerships are marketing, the reason for this message today is…

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Added by Craig Darling on September 19, 2010 at 4:27pm — No Comments

Ready To Rock

Selling Automobiles for over 30 years has given me some insight. I have seen several cycles in the economy, and four distinct evolutions of how to sell and market automobiles. And as this economic situation drags on and on, It has evolved again.

Very low cost marketing campaigns that brand your business and engage your prospects. I am talking about Adzzoo marketing. With Adzzoo marketing all of us can be on the first page of google, ask, and other search engines in our chosen…

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Added by Craig Darling on July 31, 2010 at 3:00pm — No Comments

Leadership and Waiting: It Won't Get You Where You Want to Go

I have the privilege to work with the service department of a mid-sized dealership. The Service Director, whom I will call Bill, has a very aggressive plan for fixed operations. Bill wants to raise the bar on recruitment and selection, training, leadership, processes and sales. His ales initiative is the focus of this article.



Bill shared with his management team all operational date. The Service, Parts and Body Shop Managers pored over inventory costs, gross profits, process maps and… Continue

Added by Ron Terry on June 7, 2010 at 10:54pm — 1 Comment

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