We are well into December. It's time to take stock of your year and your accomplishments. It’s definitely time to have fun and to be mindful of what is ahead. As we turn the corner into a new year, 2015, today’s Women’s Wednesday you are invited to take a short, interactive quiz to evaluate where there is room to expand your dealership’s customer excellence. And in doing so, your competitive…
ContinueAdded by Anne Fleming on December 17, 2014 at 12:30pm — 5 Comments
Womens-Drivers.com, the leading dealer ratings and review site for Women buyers, conducts ongoing research through our Women’s Satisfaction Index (WSI®) report to provide dealers with important insights into buying habits of women.
Women-Drivers.com asks women to complete an optional 25 question survey about their dealership experience after completing a dealer review. An amazing ninety-two percent of women complete this extensive survey primarily to share their experience with other…
ContinueAdded by Anne Fleming on December 3, 2014 at 9:30am — 11 Comments
Today, our Women’s Wednesday focuses on the road to ultimate business success. This is powered by a growing customer base, increasing loyalty and customer retention. Here are some innovative marketing ideas to increase your competitive edge by delivering more value to women customers.
1. Buy A Car In…
Added by Anne Fleming on November 12, 2014 at 12:30pm — 6 Comments
In today's Women's Wednesday, we focus on selling to women. Let's get real:
Research indicates that women rely on reviews 50% more than men. They account for 52% of the vehicles purchased in the US and influence over 80% of the total purchases! So developing a marketing strategy to target this…
Added by Anne Fleming on October 29, 2014 at 1:00pm — 7 Comments
In February 2010, I wrote a blog titled “Pizza Wars: Why Auto Dealers Need to be Involved in Social Media.” I was reminded of this the other day when I saw that Domino’s Pizza earnings had surpassed Wall Street’s expectations.…
ContinueAdded by Rob Hagen on October 21, 2014 at 9:30am — No Comments
Today we focus on customization when selling to women. When dealership personnel say that they “treat everyone the same,” what they really mean is that they greet prospects consistently and similarly with a sales process - whether in person or digitally. However, having the capacity and ability to treat each customer the same simply can’t be accomplished. It sounds nice as a concept, but after all we are humans, not robots. We can’t be shaped and programmed to treat…
ContinueAdded by Anne Fleming on October 15, 2014 at 1:00pm — No Comments
Today we are looking at the Service Drive. This is the critical department where your female customers visit in between purchasing or leasing their vehicles. With all the touch points in the service department, it's also happens to be the highest gross margin department in your store. It's the place where retention happens - or doesn’t.…
ContinueAdded by Anne Fleming on October 1, 2014 at 11:00am — No Comments
“To err is human; to forgive, divine” – Alexander Pope
Mistakes happen, people realize this. Nobody expects a business to be perfect, as everyone has bad days. However, how you handle these mistakes is the secret to formulating long-term opinions of your…
ContinueAdded by Rob Hagen on September 29, 2014 at 1:00pm — No Comments
Today’s Women’s Wednesday is a must-read as we focus on the cost to your dealership when women walk out.
In the Wall Street Journal last month, it was reported there are now more women drivers on the road than men. The last several years the auto…
ContinueAdded by Anne Fleming on September 17, 2014 at 12:00pm — 6 Comments
A recent Wall Street Journal article titled “Car Sellers Refine Pitch to Women” revealed that more women are driving than men. In fact, there are 105+ million women on the roads today, as opposed to 104+ million men and more elderly women are holding on to their driver’s license (USA Today, Nov. 2012). As the relationship women have with their cars tightens, it’s time the…
ContinueAdded by Anne Fleming on September 15, 2014 at 12:00pm — 4 Comments
In today’s competitive marketplace, women buyers are crucial for auto dealers' success. Just take a look at numbers and reported growth opportunities in a recent Wall Street Journal article.
It may be no surprise that car buying is an emotional…
ContinueAdded by Anne Fleming on September 3, 2014 at 12:00pm — No Comments
As women become the fastest growing car-buying segment, influencing 80 percent of the car-buying decisions in the U.S., it is imperative for auto dealers to focus their sales strategies towards securing more female customers.
Unfortunately, at times, women have been underserved and do not have fond memories of their last experience. So it all lies on the shoulders of the dealership to ensure that female buyers have the "ultimate car buying experience" when they walk into your…
ContinueAdded by Anne Fleming on August 31, 2014 at 4:49pm — 4 Comments
Added by Anne Fleming on August 21, 2014 at 4:30pm — 10 Comments
Today’s Women’s Wednesday we are focusing on the up$ide of reviews and what they really boil down to with women shoppers, prospects and buyers.
While you know that women buy almost half of all cars purchased and influence even a much higher number, are you aware of the real upside in selling more cars to women by…
Added by Anne Fleming on August 21, 2014 at 12:15am — No Comments
In its 2014 Automotive Buyer Influence Study, AutoTrader.com researchers determined that social media has little impact on auto sales, and traditional media as a shopper resource is heading continually downhill. In fact, only 7 percent of millennials turn to print newspapers to look for vehicles. And, after many have said that millennials aren't interested in buying vehicles, this study says that mobile-addicted millennials are the shoppers spurring the most change in the vehicle…
ContinueAdded by Sharon Hill on August 19, 2014 at 12:13pm — No Comments
Last month there was such strong interest in our mid-year report “Dealers Websites are #1 with Women Buyers” we have decided to follow it up with more nuggets regarding your site, engagement and women shoppers.
As competition rises, it’s the right time for dealerships to focus on areas of improvement, engagement, and delivering a…
ContinueAdded by Anne Fleming on August 6, 2014 at 1:00pm — 9 Comments
Today's Women’s Wednesday we are focusing on the new top reason women are buying from their sales advisor. Trust has always trumped price when it comes to buying from a sales advisor, but now, in our latest mid-year #bigdata report directly from women's reviews, “trust” no longer has the top spot.
R-E-S-P-E-C-T! Aretha Franklin couldn’t define it better. Respect is now the #1 prerequisite to trust in the formula to selling to women.
The top 5 reasons women buy from their sales…
ContinueAdded by Anne Fleming on July 23, 2014 at 1:30pm — No Comments
Today, our Women's Wednesday focuses on the ranking of the top 20 auto brands, as of July 1st, and how they are rated by women car buyers.
After analyzing the car dealer reviews written by women when purchasing a vehicle from January through June, the information below summarizes the top 20 brands by Women Satisfaction Index® scores on a scale of 5.0 (perfect) to 1.0 (lowest). The average WSI® for all brands is 4.72 during this time period.
1. Mercedez-Benz -…
ContinueAdded by Anne Fleming on July 9, 2014 at 9:30am — 9 Comments
Most auto shoppers start their search on the web but would it surprise you to know that the #1 online destination for women shoppers is your dealership’s website? That’s right, our research lists the top sites nationally that women visit prior to buying a vehicle. They include:
We also…
ContinueAdded by Anne Fleming on June 25, 2014 at 9:00am — 1 Comment
http://www.dealersynergy.com 856-546-2440
Sean V. Bradley Interviews Spirit Chrysler-Dodge-Jeep-Ram from…
ContinueAdded by Sean V. Bradley on June 17, 2014 at 12:29am — No Comments
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