Anne Fleming's Blog – January 2014 Archive (1)

2014: The Year of Women and Reviews

A Win for Engaged Dealers

Earlier this year, JD Power reported that more than one third of buyers are using car dealer review sites to help them determine where to purchase their next vehicle. Buyers no longer want to go from dealership to dealership; they value their time. According to Pew Research, an estimated 80 percent of Americans will have smart phones by the end of 2014; it won’t be long until that “one-third” becomes 50 percent. No wonder there are so many dealer review…

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Added by Anne Fleming on January 2, 2014 at 3:29pm — 7 Comments

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