Anne Fleming's Blog – April 2018 Archive (2)

6 Contact Strategies that Pay Dividends with Women

Men and women communicate in different ways and have different expectations when buying a car. Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.

1. Know the difference between talking and communicating. There’s a big difference between talking to and communicating with women. Communication builds trust, and trust matters to women. In fact, trust ranks as the #1 reason women choose their…

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Added by Anne Fleming on April 18, 2018 at 9:00am — 1 Comment

Crack the Code for Selling to Women

Pre- and post-purchase analytics are the key to cracking the code for selling to your #1 buyer: women. Women are buying 45% of all vehicles today, which translates to 819 total vehicles per year at an average new car dealership. Yet most business leaders still don’t celebrate this market, nor do they undertake mining data to advertise and sell directly to…

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Added by Anne Fleming on April 4, 2018 at 9:58pm — No Comments

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