Automotive Sales Training - Stop Being a Loser and Be a Leader

In my 30 years in the business, I have never seen such a lack of civility, leadership and professionalism in the automotive industry. You can find managers anywhere, but developing leaders is a much more challenging task. Managers are integral, but leaders are essential. It does not take character, guts or vision to manage things, but it takes all three to lead people.

 

Here are common characteristics I see quite often from managers in dealerships today:

 

1. Lack of attention to detail — Two thoughts: “Big doors swing on small hinges,” and “A person who cannot be expected to do the small things cannot be trusted to do big things.”

 

2. Lack of clear communication — People cannot operate efficiently in a nebulous environment. Communicate clearly and communicate often. Your team deserves to know exact details. Stop telling your people “we will work it out for you,” or “we will get you the details later,” or “don’t worry about that right now.” Tell people clearly and tell them now.

 

3. Unwilling to make decisions — Stop procrastinating on making small and large decisions. Gather the pertinent information and make a decision. Stop waffling and putting things off hoping they will go away. Make a decision and move on.

 

4. Inability to say “No!” — Stop being afraid to say “no.” Say “no” to your staff, vendors, customers or whoever you need to say “no” to. Grow a backbone and say “NO!” You cannot manage from weakness; it has never worked and it never will. People will not respect or follow weakness. People can accept “no” for an answer, but they cannot accept a spineless weasel who cannot say “no.”

 

5. Unwilling to make a commitment — You cannot succeed at what you have not committed to. You must make commitments, and your commitments must be strong and unwavering.

 

6. Lack of follow through on commitments — Do what you say you will do, even when hurts. Do not back up on your promises and waffle out of things because you are uncomfortable or do not want to live up to what your obligations are. Follow through.

 

7. Inability to be a coach — Bear Bryant, the legendary coach of Alabama, said he could take his team and beat you and then switch his players with yours and beat you again. It’s all about coaching and developing people. Start putting people in a position to win instead of allowing them to drift and guaranteeing them to fail. When they fail, you fail. Coach, train and educate daily.

 

8. Blaming everyone and everybody for your shortcomings and failures — It’s not your lazy and bad people. It’s not the economy. It’s not your bad owners or market or location or brand. It’s you. Always take responsibility for everything. Even if you think there are things that are not your fault, still take responsibility for the outcome. There is always a way that you contribute to the success or failure. It always starts and finishes with you, your thoughts and your actions. Look in the mirror and realize that, with every bad thing, you just happen to be the one at the scene of the accident.

 

9. Failure to educate yourself and grow everyday — You cannot be a market leader today if you keep doing what you did yesterday. Learn and grow. Sorry, but you don’t know it all, even when you think you do. It’s arrogant to think from your small prism of perspective and life experience that you know everything. You do not. Learn every day. Have a daily education plan for yourself and your team. Never, ever tolerate from you or anyone else the excuse that you have so much experience that you know enough.

 

10. Lack of civility and professionalism — Be civil to everyone. Nobody cares that you are busy or are having a bad day. Everybody is busy and everyone has bad days. Suck it up and be nice, courteous and civil to anyone and everyone. Everyone is a person, a potential customer and a potential megaphone who can say good or bad things about you. Being a jerk to people to fill your need for power is ugly. Do your best to be civil even when you don’t feel good. You can be direct and still be civil. Don’t be a tyrant manager — it just makes you look like a dumb, ego-bloated, low self-esteem loser. Just be civil.

 

Your team and everyone you deal with watches you like a hawk. You do not get away with anything and everything you do will get noticed and evaluated. You are on display, so act like it. Do the right thing, do it with professionalism and do it with class. It’s so much easier than the alternative.

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Comment by Steve Richards on July 7, 2013 at 5:29pm

Mark, good stuff. Sounds like the managers that work in a few of my accounts. But, those same accounts are having record profit years. It seems that if you sell the most popular product in the history of mankind, are protected by franchise laws, and are making more money than ever - change isn't a real priority!

Comment by Ron Rozier on June 12, 2013 at 10:54am

Great article, but the problem is that the car business has become like Professional sports, they just keep recycling the so called managers that talk a good game, but do not produce one.

Comment by Big Tom LaPointe on June 10, 2013 at 1:51pm

great piece. I will always value my Marine Corps leadership training - you LEAD people and MANAGE processes, not the other way around

Comment by J. Michael Zak on June 8, 2013 at 11:21am
Mark I read this while attending a high school graduation ceremony and realize this could have been the commencement address. You have articulated a number of points that whether a leader, manager, or employee these attributes are mandatory to create and sustain an excellent work environment.
Comment by Mark Tewart on June 8, 2013 at 8:41am

Thanks for all the comments

Comment by Gary Leverenz on June 7, 2013 at 7:35pm

Great article.

Comment by Pat Kirley on June 7, 2013 at 3:57pm
Mark
I agree and what you say is true. Today things are more complicated, the manufacturers exercise more pressure and it has now become harder for management and sales people to understand each other.
The systems and processes are time consuming and while they have their benefits, the result is more pressure.
This in turn does nothing for morale and this is evident in dealerships.
I think we need to realise no dealership wants to be anywhere except at the top and sales people are the same, they all want to be the best and earn the most.
Since the downturn, the way to incentivise staff is with the big stick instead of incentives.
We need to get back to US as a team, not them and us.
Comment by Bill Cosgrove on June 7, 2013 at 2:00pm

Mark-Tell like it is.Touchy Feely doesn't work in the trenches. If only these Dealer Principals would come out of the ether and get the right people.

Real talent is rare but it is out there and there are outside consultants that can help them get on track. Excuses are just reasons people give for why they are not doing their job.

Comment by David Blassingame on June 7, 2013 at 11:28am

Absolutely spot on. 

Comment by Ron Rozier on June 7, 2013 at 11:20am

Amen my friend, great article

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