Mike theCarGuy Correra
  • Male
  • Riverside, CA
  • United States
  • DealerBuilt
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Latest Activity

Mike theCarGuy Correra posted videos
Jan 10
Mike theCarGuy Correra posted a video

Social Media is a Two Way Conversation

Mike Correra explains why dealerships should engage with their customers via social media rather than simply broadcast content.
Jan 2
Mike theCarGuy Correra posted a video

Mike theCarGuy and the DealerBuilt Minute at Driving Sales 2019

My friend Sean Ugrin has a saying that I have repeated many times, "If you want to sell it, Spiff It" and during my thirty years in the retail automotive ind...
Dec 30, 2019
Mike theCarGuy Correra posted a video

How Dealerships Can Overcome Customer Skepticism in Service

Mike Correra shares a simple way for dealers to legitimize recommended services and overcome any customer skepticism.
Dec 12, 2019
Mike theCarGuy Correra posted a video

Can New Technology Make A Dealership Less Efficient?

Mike Correra shares how dealerships can adopt new technology more efficiently.
Dec 5, 2019
Mike theCarGuy Correra posted a video

Optimizing the Dealership's Social Media Efforts

Mike Correra shares advice on why it is important that dealerships ensure their staff is aware of the content posted on their dealership's social media prope...
Nov 22, 2019
Mike theCarGuy Correra posted a video

How Using Industry Jargon Can Cost You Sales

Mike Correra shares how using industry jargon with customers can cost your dealership sales.
Nov 15, 2019
Ryan Gerardi left a comment for Mike theCarGuy Correra
"What's up, brother!? Fancy bumping into you here."
Nov 14, 2019
Mike theCarGuy Correra posted a video

What You Shouldn't Overlook in Your Marketing Strategy

Mike Correra shares one important piece of an effective dealership marketing strategy that is most often overlooked.
Nov 7, 2019
Mike theCarGuy Correra posted a video

One Way to Stand Out When Following Up with Customers

Mike Correra shares a way that dealerships can stand out to their customers on special occasions.
Nov 1, 2019
Mike theCarGuy Correra posted a video

Training Needs Follow Up

Mike Correra explains why investing in training can backfire if there is no follow-up in this video blog.
Oct 18, 2019
Mike theCarGuy Correra posted a video

Are You Forgetting Your Dealership's Google My Business Page?

Account Manager Mike Correra explains why dealerships shouldn't neglect their Google My Business page in this video blog.
Oct 4, 2019
Mike theCarGuy Correra posted a video

Social Media vs Broadcast Media

Account Manager Mike Correra explains the difference between social and broadcast media in this video blog.
Sep 20, 2019
Mike theCarGuy Correra posted a video

Why Buy In is Important When Adopting New Technology

Account Manager Mike Correra shares why staff buy-in is vital to success when adopting new technology.
Sep 13, 2019
Mike theCarGuy Correra posted a video

Advice on Investing in New Technology

Account Manager Mike Correra offers some advice to dealers on one thing they should consider when they are thinking about adding technology to their dealership.
Aug 30, 2019
Mike theCarGuy Correra posted a video

The Importance of Understanding Marketing

Account Manager Mike Correra explains why dealers should understand marketing in order to know whether their efforts are effective.
Aug 23, 2019

Profile Information

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Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
People who know me describe me as ambitious, energetic and inspiring. My life is driven by passion for my wife and son – the look and feel of muscle cars – the smell of the drag strip – pretty much anything 80’s – and being a student and a teacher in the car business. How can I help you?
I am a true motivator and have the natural talent to energize those around me. My passion and enthusiasm are intrinsic and delivered it with the sole purpose to inspire others. Most of the time, I am viewed as the “go to guy” and seen as an expert in many areas. I find myself highly respected for my well-rounded knowledge of the auto industry, but I am best known for being the guy who leads, empowers and develops his people.
Instinctively, I often raise the spirits of other people by putting aside what I’m doing and giving my team member my undivided attention. With an eye for raw talent, I use this natural born gift to differentiate people by focusing on their strengths.
With a desire to learn and understand the ever-changing automotive industry, I keep the book of knowledge open. I gather all kinds of innovative and cutting edge data, then keep it at my fingertips in order to ensure my organization stays competitive in the market place.
Although bold and direct when I speak, those around me know they can trust what I am saying. You can count on my sincerity while engaging with others. I believe it's important to make time to meet and connect with my team, and build a platform to cultivate mutual trust and respect – two values, of which, I will not compromise. During my daily mode of operation, I consistently leverage these values by walking the talk and delivering quantifiable results.
Keeping it real, you can expect me to entertain with a quick wit and a great sense of humor. I believe laughter is the best therapy and in business, I believe in providing a car buying experience that is extraordinarily pleasant and positively memorable.

Mike theCarGuy Correra's Videos

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Mike theCarGuy Correra's Blog

Why I work for DealerBuilt...

Posted on June 13, 2019 at 5:38pm 0 Comments

When I am asked why I work for DealerBuilt the first thing that usually comes to mind is the review I wrote about their DMS back in 2014 when we converted the dealership I was the GSM of over to their system. One of the things that impressed me then and still does is what an awesome team DealerBuilt has. The level of caring for their dealer partners and passion for building the best tools for auto dealers is second to none. When I left the retail car biz after 30 years of success I…


Mike theCarGuy on Auto Dealer Live!

Posted on May 30, 2019 at 5:00pm 0 Comments

I had a great time wishing the team of Auto Dealer Live a very happy seventh anniversary recently as they celebrated many years of bringing the latest and greatest to the folks of the automotive industry! Been a fan since the beginning and have had the opportunity to be on the show a few times, even met the team and thanked them in person for all they do for our biz too! There was some awesome discussion on social selling during the show, well worth catching the replay if you didn't see it…


More 'Live with Lopes' from the floor at NADA

Posted on March 5, 2019 at 1:05am 0 Comments

I was in the …


A new home for Mike theCarGuy :)

Posted on November 9, 2013 at 4:45pm 0 Comments

I am very excited to announce that I have joined the team at Raceway Ford, located at 5900 Sycamore Canyon Blvd. in Riverside, CA 92507! I will be working with the Internet Sales Team and also assisting with our digital marketing efforts and look forward to being a part of something absolutely amazing here! This energy of this store is electric and everything is set for this ship to take off, watch as we…


Comment Wall (5 comments)

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At 7:30am on November 14, 2019, Ryan Gerardi said…

What's up, brother!? Fancy bumping into you here.

At 6:33pm on April 18, 2012, Craig Lockerd said…

Pleasure is all mine...I looked and couldn't believe we weren't friends here....you share great info!

At 5:42pm on April 18, 2012, Kurtis Smith said…


I am looking forward to learning more about you and your thoughts on improving this fantastic industry even though it is not perfect. 


At 12:10am on August 8, 2010, DealerELITE said…
Congratulations on your Kia placement!
At 1:47pm on June 3, 2010, Steven Daniel said…
Welcome aboard!

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