Don’t Ask Don’t Sell
Without question every dealership wants to improve customer satisfaction and retention. With fixed operations gross profits more critical than ever we must look at ways to insure results. Simple as…
ContinueAdded by Rob Gehring on April 12, 2016 at 1:22pm — No Comments
Facebook is Changing the Way it Does Video
Facebook is expanding it's video capabilities to include a new features that rival video search engine giants like Youtube and Vimeo. These new features will increase the visibility of videos you share and improve functionality for Facebook users.
Learn about all of the new advancements coming to Facebook on this week's Hard Facts. As always, if you have an idea for an upcoming episode, reply to this…
ContinueAdded by Paul Potratz on April 8, 2016 at 5:18pm — No Comments
In its first analysis of the top 10 selling car brands of 2015, Women-Drivers.com provides insights into women car buyers’ preferences and experiences. The report includes the top selling brands by units sold including Ford, Chevrolet, Toyota, Honda, Nissan, Jeep, Hyundai, Kia, Subaru, and GMC (in descending order, with sales volume sourced and provided by GoodCarBadCar.net).
The report includes intel about what women have experienced while shopping, buying and servicing their…
ContinueAdded by Anne Fleming on April 6, 2016 at 1:44pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…
ContinueAdded by Black Book on April 5, 2016 at 12:11pm — No Comments
Everyone knows or at least, has heard of the giant tech company Microsoft. But little was known of their processes and software architecture this has been so for a long time. Microsoft has been a black box with their software being proprietary and closed. But recently the tech giant has had a change of heart and decided to spice thing up and open up their software a little and let people know some of the magic that…
ContinueAdded by Shawn Clark on April 5, 2016 at 4:22am — No Comments
As I travel from dealership to dealership I often encounter the same issues. This one is a recurring theme.
Many dealers allow their BDC manager or e-commerce director to place any phone number of their liking on the ads, websites and other e-commerce streams. Maybe the vendor told them it was best to advertise a different number for "tracking" purposes. Perhaps the BDC manager feels they need to "protect" their ability to prove the fruits of their labor. Perhaps…
ContinueAdded by Roger Williams on April 2, 2016 at 2:30pm — 8 Comments
C H A P T E R 2
Selling in the Greatest
Time of All
Last month, I had my very first Uber ride. I was doing some training in Little Rock, Arkansas, and that evening, a friend booked me an Uber ride to take me back to my hotel after a social gathering.
In a matter of minutes, a gentleman in a Prius pulled up. We exchanged pleasantries, and he told me about his job. He described himself as a tech nerd, and his job was making apps for cellular…
ContinueAdded by Roger Williams on April 1, 2016 at 8:39pm — No Comments
AUTOMOTIVE DIGEST BLOG
“TrueCar Seeks the “Truth” about Real Reason for Its Existence”
WHY TRUECAR IN THE FIRST PLACE?
TrueCar was founded on the premise that dealers were exploiting car shoppers on price.
TrueCar was to tell the “truth” about the “price” car shoppers would/should pay.
TrueCar was the great “White Knight” of car pricing for beleaguered car…
ContinueAdded by Chuck Parker on April 1, 2016 at 11:35am — No Comments
DealerELITE EXCLUSIVE:
Q&A with TrueCar CEO, Chip Perry
Q. Why did you create the Dealer Pledge?
It was perfectly obvious right from the get go that we needed to do something very significant and very visible and…
ContinueAdded by DealerELITE on April 1, 2016 at 10:02am — 4 Comments
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