Meat and Greed is good….at Outback and when playing a game of Monopoly,but has no place in a dealership. Are we doing a Meet and Greet or Meat and Greed when working with customers?  Ask yourself, how do you service your customer; based on commission or profession. Why are we patient and understanding with the customers who “paid…

I've been known to buy things that I don't need. 

I'm not a hoarder. You won't see me on A&E, at least not yet.  I prefer to call myself a "Supporter of a Good Salesman."

That being said, I'm a tough girl to sell. I have years and years of bad relationships and mommy/daddy issues that can attest to this. Also a monthly visit to a therapist who will state in a court of law, that I don't buy it…

Facebook is designed and centered on engagement. Social media professionals all have various ideas on how you should do it and what works. My quick take on this is: whatever works for you – do that.

What do I mean by that? Facebook provides analytics on a per post basis. Use those to determine what types of content are causing your fans to interact with you. If people like jokes, post jokes. If people like to answer fun questions, ask fun questions. It’s that simple. I think…

I can stand up now but only with a helping hand from my team - Chapter II "Diaries of an eCommerce Director"

So I got that squared away right from the get-go…my website looks good; First to Second grade content (I will explain it further down what means) is in place, but what do I do with all the leads generated via my website, website forms, 3^rd party leads and so on.

What is here the status quo on response, follow up and long-term usage of…

My experiences over the last few years has taught me that Success is not just by chance, but how well you manage your emotions, inner passions that fuels your drive and the quality of integrity with relationships you attain.

Relationships are the most important factor in life. The quality and reflection of your attitude is what people are either drawn to or pulling away from. 

Selling a car,…

Earlier this week, Google caused a stir when it launched Google+, the new social sharing service that’s currently available only to those lucky members who receive an invitation. Unlike other social sharing sites, Facebook being the first that comes to mind, the all-new Google+ begs its users to practice sharing decorum.

First Things First

Whether or not you have received an invitation to Google+ -- it’s the only way to use the service, and due to the high…

Marketers are experimenting with using the Social Networking sites for proactive marketing through building targeted niche networks and business development communities.  As a result, Social Networking has become as much a part of your corporate brand as your website.  Not sure Social Networking is right for your organization? …

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Is your dealership's Internet sales process focused largely on converting…

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In recent articles, in training, and in other discussions, I've commented that monkeys can close deals.  Now, when I say this in front of a live audience, I am looking for an expected reaction so that we can engage in a good program.  In all cases, it is not to insult those who are successful "closers."  But, the reality is, closing a deal is merely the result of proper planning and execution of the real key to selling - the process.

I would expect true closers to actually…

(Originally published on Dealer magazine)

It amazes me how many dealerships judge their Facebook marketing efforts success by the number of fans they have. People are in awe of that dealership that managed to get 15,000 fans to their Facebook page. Some vendors sell the fact that they…

What’s all your hype about? Do you even have hype? Go to a concert, they have it; infomercials have it too. Flava Flav hyped up Public Enemy- heck, even MC Hammer had his own personal hype-man in his heyday.  Too Big MC's only job was to hype up Hammer and the crowd. (Unfortunately, the hype didn’t carry over well for Too Big’s solo career) Hype is your personal…

In my 29 years of retail experience…and in coaching…literally…thousands of individuals…

I have come to notice… an individual will fall into one of three categories… of happens…

And that is H-A-P-P-E-N-S…happens…

A person will either…MAKE things happen…

Or they will…WATCH things happen…

Or…they will look around and ask…WHAT HAPPENED???

Now obviously…there is a clear and distinct difference… between…

What's the automotive retail industry's greatest challenge? According to several top selling dealers I've talked with recently, the answer is the negative perception the public has about car dealers.

Their concern isn't focused as much on what the customer thinks, but more so on what potential…

Start with a strategy so you can create a simple manageable measurable campaign, which serves your dealership’s goals. Define your goals, what do you need? Traffic to your website? New customers? Repeat business? Launching a new vehicle or service?

Next you will need to conduct research to determine the most appropriate social media platforms relevant to automotive marketing. No two dealerships are alike in this respect and the results of this kind of research always turns up…