All Blog Posts Tagged 'Digital' (143)

Embracing the Social Media Evolution

Running a successful social media campaign in the automotive industry, or any industry for that matter, involves keeping an eye on the website updates and improvements. With that said, Facebook has recently released its update on the comments plugin which can offer you some exciting features for your dealership's business page.

These features include threaded comments, moderation controls, and being able to sync comments to your Facebook page. The ability to synchronize your comments… Continue

Added by Paul Potratz on March 3, 2011 at 10:30am — No Comments

10th Digital Dealer Registration Early Bird Scheduled to End Tomorrow

Hi to all Dealer Elite members!

I just wanted to reach out to you all and remind you that the early bird registration for the 10th Digital Dealer Conference and Exposition is scheduled to end tomorrow - February 25, 2010.

If you've never attended, this is the must go to event for your dealership. This event should be attended by Dealer Principals, General Managers, Sales Managers,…

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Added by Arnold Tijerina on February 24, 2011 at 7:11pm — No Comments

Creating Your Online Reputation: Where Do I Begin

Last week I discovered some very interesting responses to a survey I had asked about 60 automotive employees to fill out

regarding their dealership’s online… Continue

Added by Glenn Pasch on February 13, 2011 at 5:55pm — No Comments

Creating Your Online Reputation: The Fear Factor

While preparing for my workshop that I gave at the 2011 Digital Marketing Strategies Conference, I continued to run across a common reluctance amongst dealerships to change their focus from a defensive position to an offensive position when dealing with their online reputation.…

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Added by Glenn Pasch on February 13, 2011 at 5:53pm — No Comments

As Superbowl Spots Near, It's Time to Extend Your TV Conversation

As the Super Bowl draws near, the creativity of television campaigns are at its yearly high. In every workplace across America, Monday's water cooler talk will be dominated by the commercial spots that run during the nation's biggest event. Extending a brand's conversation past that :30 second TV spot is a big challenge that most dealerships and dealer groups struggle with when they decide to run a television campaign. Now more than ever, your dealership can utilize new media to provide an… Continue

Added by Paul Potratz on February 2, 2011 at 12:39pm — No Comments

A free tablet with every car sold

I’d been thinking about giving my youngest son an iPAD for Christmas until I read an article by Jeff Cole in an advertising trade mag.

Who’s Jeff Cole? He’s a digital forecaster and the spokesperson for the US-based World Internet project and director of The Centre for Digital Future which has been tracking and researching consumer behaviour in digital media…

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Added by charles bayer on December 9, 2010 at 7:58pm — No Comments

Mixing Up Your Automotive Marketing on Facebook

Automotive Marketing on Facebook creates the possibility to build relationships in your local community. We say that “Facebook is a cocktail party” and urge dealerships treat it as such. It is important to build the number of likes that your public page has, but that doesn’t

mean that you have to do it on your own.

Creating social relationships with other businesses such as restaurants, not-for-profits, colleges and other local businesses and…

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Added by Paul Potratz on December 1, 2010 at 10:00am — No Comments

Ford’s Social Media Fiesta

The Ford Motor Company’s large Social Media footprint coupled with their “One Ford” philosophy has helped the company come back from potential

bankruptcy. Ford just announced their Best Third Quarter Ever, which

marks their sixth consecutive quarterly gain. Currently the company is

on track to paying off their debt by the end of 2010, one year ahead of

schedule, and…

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Added by Paul Potratz on November 18, 2010 at 10:59am — No Comments

Start Using QR Codes at your Dealership

How Your Dealership Can Start Using QR Codes to Drive Traffic

There are countless ways to integrate QR Codes into your Dealerships Automotive Marketing Campaigns. QR stands for Quick Response and they are essentially a two dimensional…

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Added by Paul Potratz on November 17, 2010 at 2:16pm — No Comments

Claim your Dealerships Venue Using FourSquare!

Geomarketing is becoming more and more viable for Car Dealers with availability of Smart Phones that come equipped with GPS. If your Car Dealership isn’t

already listed on…

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Added by Paul Potratz on November 16, 2010 at 2:54pm — No Comments

Groupon: A New Level of Social Media Marketing

Social media offers an incredibly effective medium for automotive marketing to promote your latest specials. You can promote offers by posting on Facebook, Twitter, and other pages. However, your customers often can be the best form of advertising. When they are posting your latest service specials on their personal Facebook and Twitter profiles, your message reaches thousands of their friends and followers.

The question is, how can you get your car shoppers to post your specials…

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Added by Paul Potratz on November 1, 2010 at 5:43pm — No Comments

AdAgencyOnline.Net Introduces IntellaCar To Automotive Advertising Agencies At The 9th Digital Dealer Conference & Exposition

Automotive advertising agencies are flocking to The 9th Digital Dealer Conference & Exposition to learn about new automotive advertising technologies and applications that will help their auto dealer clients sell more vehicles and service with less staff, inventory and money to advertise. AdAgencyonline.Net is an automotive advertising resource / networking portal that reviews new technologies and vendor solutions on the Internet. However, the opportunity to meet the visionaries behind…

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Added by Philip Zelinger on October 10, 2010 at 2:50pm — No Comments

AdAgencyOnline.Net To Review New Automotive Advertising Technologies At The 9th Digital Dealer Conference & Exposition

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station WAAOL -- All Automotive Advertising News All The Time, will be reviewing new automotive advertising technologies and applications during live interviews with principals from selected vendors conducted during The 9th Digital Dealer Conference & Exposition. WAAOL is featured on…

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Added by Philip Zelinger on October 8, 2010 at 10:34am — No Comments

AdAgencyOnline.Net To Review New Social Media Automotive Advertising Applications At The 9th Digital Dealer Conference & Exposition

AdAgencyOnline.Net is an automotive advertising resource / networking portal that shares best practices with automotive advertising agencies on their blog talk radio station WAAOL - All Automotive Advertising News All The Time. Philip Zelinger, the President of Ad Agency Online and the host of the blog talk radio shows on WAAOL, will be hosting a session on social media at the 9th Digital Dealer Conference & Exposition. The auto industry focused event is being held at The Mirage Hotel in…

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Added by Philip Zelinger on October 7, 2010 at 10:52am — No Comments

AdAgencyOnline.Net Directs Automotive Advertising Agencies To Promote People Over Product Or Price Using Social Media

Shrinking auto sales, profit margins and automotive advertising budgets have forced automotive advertising agencies to shift their investments from conventional radio, T.V. and print media to the internet and social media such as Facebook, Twitter, MySpace and too many more to list. Unfortunately, conventional automotive advertising wisdoms don't always apply on the Internet Super Highway. As a result,…

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Added by Philip Zelinger on October 4, 2010 at 2:01pm — No Comments

Philip Zelinger Shares Social Media Best Practices With Automotive Advertising Agencies At The 9th Digital Dealer Conference & Exposition

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource / networking portal AdAgencyOnline.Net, will be sharing best practices in monetizing social media with automotive advertising agencies attending The 9th Digital Dealer Conference & Exposition. The respected auto industry focused conference is being held at The Mirage Hotel in Las Vegas October 12th - 14th,…

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Added by Philip Zelinger on October 1, 2010 at 11:22am — No Comments

AdAgencyOnline.Net Recommends The 9th Digital Dealer Conference & Exposition For Automotive Advertising Agencies

Automotive advertising agencies rely on AdAgencyOnline.Net to surface, review and recommend new automotive advertising vendors and cutting edge automotive advertising applications. The semi-annual Digital Dealer Conference & Expositions have always earned the support of Philip Zelinger, the host of http://AdAgencyOnline.Net and the President of a…

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Added by Philip Zelinger on September 9, 2010 at 1:08pm — No Comments