As Facebook continues its unofficial quest to make the platform pay to play and with Twitter quickly following in those footsteps, many are looking towards advertising as the most important component, but they would be wrong. Others who sell their products would say that strategy can overcome the need to play, but they would be incorrect as well. It’s the third…

Press releases are a great way to promote and disseminate information about your company.  I’ve written many articles on how to write and optimize press releases to increase the chance of being discovered amongst the hundred or thousands published every day. Most of the major press release services…

There's a trend on Facebook that simply won't die. Many dealership pages continue to offer giveaways, contests, and even "exclusive" games on Facebook in order to get more fans. It has been proven over and over again to be ineffective at getting targeted, high-quality fans but there seems to be an insistence on continuing it in order to bulk up the numbers.

The problem with this is…

Over the last couple of weeks, my exploration into the world of effective automotive social media has turned more towards pitches and consultations. We’ve spent 9 months now digging deeper than ever before into what constitutes success and we’ve come to the conclusion that it’s pretty simple – if you aren’t selling cars and driving business to the…

Businesses are starting to get it. They once saw social media as a channel like many others through which they could broadcast their message. When that didn’t work, they shifted to using it as a branding tool only. When that wasn’t effective, they started communicating with people. Bingo! Now, more need to take it to the next…

There have been valid business reasons to use hashtags for years. Twitter started it off. Pinterest added to it. Google+ mastered it in many ways. Instagram, Tumblr… the list of social sites on which hashtags are relevant is long. Facebook was the last major holdout. Now that they’ve joined the bandwagon, it’s go time.…

Looking at the screenshot above of the landing page that Facebook took me to when I clicked on Dodge’s advertisement in the sidebar, one might believe everything was in order. It’s not exceptionally attractive and definitely offers way too many options to be a strong landing page from a social media campaign, but at least it’s pretty compelling. The clear call to…

There are several different ways that dealers go about using Facebook for marketing. Some use it for branding only. Others use it for business communications only. Sometimes, the best way to go about it is to do both. They compliment each other nicely when it’s done right.

It’s important to understand that you shouldn’t post irrelevant content even if it’s for branding purposes. That always has to be stated because all…

I was consulting with a potential client yesterday and started looking at their Facebook and Twitter pages. Once a day, every day, they would post a question that had very little to do with anything at all. "What was the last movie you watched?"

Once a day, every day, they wouldn't get a response from anyone. It was awkward…

For a few months now, I’ve been discussing the idea that local businesses should never fall into the trap of trying to be funny or interesting through the use of irrelevant pictures and memes. “No cat or dog pictures” has become a mantra of sorts with the concept being that businesses should try to stand out, not fit into the mix on Facebook and other social media sites.

As some have argued, there are definitely…

When I was asked last year to develop a social media marketing service, the first question they asked was whether I already had software in mind or if it needed to be built. I told them that the software had already been developed and it was free. This didn’t go over well at first; they’d always used premium social media…

There are too many opportunities out there in the world of social media that makes it a bad idea to ignore the medium. Businesses can make an impact if they put in the effort. Unfortunately, not everyone is ready.

It’s still possible to put in minimal effort and have a decent presence. When it’s time to put in full effort, you’ll be better prepared if you have a nice string of daily content that fills your pages.…

Oh, the regrets. Things happen. We start heading down the wrong direction and suddenly we find ourselves in a bad place. What am I talking about? Facebook pages. Most businesses have them. Most businesses are doing them wrong. Some have done them so wrong in the past that it’s better to start from scratch. As much pain as that may cause, the alternative is worse.

The way that the EdgeRank algorithm works combined with…

During a discussion with a potential client, something came up that surprised me. It shouldn’t have considering the types of information that are floating around the internet and being spread by “gurus,” but it did.

“I post pictures to Facebook and links to Twitter,” she told me.

That was the sum of their strategy. In a way it sort of made sense – rather, I…

There’s a challenge associated with Facebook advertising that isn’t as important when it comes to Google Adwords or similar advertising platforms. With Adwords, as long as your ads match well with the page that you’re advertising, you can maintain a high quality score and keep your ads working well. On Facebook, there is a much tougher audience than the Google algorithm that you have to win…

I’m always hesitant to talk to people about the wonders of Facebook advertising. It’s the most cost-effective way to get the word out to the right people. The targeting capabilities make Google envious and the effectiveness, when done right, is nothing short of a work of art for driving business.

The…

You could actually communicate on Instagram, Pinterest, Facebook, Google+ and Twitter if you just had an app that creates images with HUGE text. Well, now, you can.-- …

Short post today! We wanted to let you all know that we are completely rebuilding our Facebook presence from the ground up. We're actually moving away from the old page and working on the Wikimotive LLC Facebook page from here on out, so be sure to add us today. We'll be focusing on marketing blogs, facts, infographics, and anything else we think may be of use to you.…

I have learned a lot during the 25 years that I owned my own business. Shortly before I retired from the salon/day spa, Facebook was becoming mainstream and the discovery process of how it could benefit the business was evident.

 The opportunity to market on every level through client engagement…

This isn’t going to be a long post (I know a lot of mine have been too long, lately) but that doesn’t make it any less important. It’s short because the concept is simple. Unfortunately, many are missing out on this easy technique.

There are plenty of types of content that you can post on Facebook, but they invariably fall into one of two categories –…