Imagine a customer walks into your showroom and all your people are tied up with other potential customers. With all the technology available could you keep this unattended customer occupied until one of your staff freed up? If so, what would you share with the customer? Is there a specific message that might compel them to wait a bit longer?
John Cash Penny stated that 50% of all advertising is wasted. We just don’t know which 50%. That’s all about to…
ContinueAdded by John Fuhrman on November 3, 2016 at 9:40am — No Comments
Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent 2016 Beepi…
Added by Larisa Bedgood on November 1, 2016 at 4:50pm — No Comments
The auto industry has undergone ongoing and dynamic transformation over recent years. Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility behaviors are all impacting how the…
ContinueAdded by Larisa Bedgood on October 26, 2016 at 10:41am — No Comments
Partnership gives mutual dealer clients better accessibility and visibility into operational and marketing data and 3 Birds’ best-in-class consumer-directed marketing solutions
Chapel Hill, N.C., October 24, 2016 – 3 Birds Marketing, a two-time Inc. 5000-ranked automotive digital marketing company today announced a new partnership with ELEAD1ONE, the benchmark in automotive software. The partnership will pair 3 Birds’ powerful integrated marketing, analytics platform,…
ContinueAdded by Kristen Judd on October 24, 2016 at 5:23pm — 1 Comment
Most consumers today head to the internet to research their next car and the dealerships they will visit. And most dealerships have an online presence to connect with these consumers such as a website and a few social media sites. For most car shoppers, your online presence will be their first…
ContinueAdded by Larisa Bedgood on October 18, 2016 at 12:23pm — No Comments
Throughout the automotive industry, there are numerous methodologies in the advertising, marketing, and sales techniques hemisphere. However, in this vast market with tremendous competition, there are certain dealership “basics” which can be easily overlooked. These small details, which exist in the most successful dealerships, are often neglected and can result in a quite large downfall in the dealership’s reputation, and brand…
ContinueAdded by Aubrey Hankins on October 13, 2016 at 1:58pm — No Comments
Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience, email should be…
ContinueAdded by Larisa Bedgood on October 4, 2016 at 10:33am — No Comments
Today begins a new series on providing dealers with a comprehensive look at specific vendor products. All in an effort to bring a better customer experience to each store. Beginning with Call Monitoring, this will be focusing on two of the premier call monitoring solutions; CallRevu’s Call…
ContinueAdded by Aubrey Hankins on September 22, 2016 at 3:05pm — No Comments
In every dealership, there tends to be certain stand-out sales personnel. These individuals have the experience to coordinate their knowledge of the dealership industry with an organization level that allows them to excel in their daily tasks. On the other hands, every dealership will also carry with it personnel who act in the opposite manner when compared to the “top” employees. Certain characteristics will…
ContinueAdded by Aubrey Hankins on September 21, 2016 at 3:28pm — No Comments
With competition continuously growing in the dealership industry, dealerships are having to take advantage of different methods and make a change in certain ideologies. This can be anything from upgrading the dealership’s CRM, to utilizing a vendors’ targeted email marketing tools. However, no matter which methods are used in an effort to stay competitive, there will still be a basic set of rules that will help…
ContinueAdded by Aubrey Hankins on September 20, 2016 at 1:00pm — No Comments
Recently, I found myself inside a dealership for personal reasons; I was purchasing a new car. However, and I normally do not speak in the first person, I found myself being spoken to about political beliefs, and even worse so, I was informed as to the personal beliefs of the salesperson, and the sales manager. It took less time for me to decide to leave the conversation, and the dealership, than it takes me to…
ContinueAdded by Aubrey Hankins on September 19, 2016 at 2:42pm — No Comments
Today’s dealership consists of many moving parts. That hectic environment can sometimes make it seem daunting to manage the time of not only one’s self, but also the employees inside the dealership. There are a multitude of methods to do this, but it may not work similarly for everyone, especially when looking at the difference between a salesperson and a general manager. However, through the use of a 6-step…
ContinueAdded by Aubrey Hankins on September 15, 2016 at 12:30pm — No Comments
Throughout the dealership industry, customer experience is evolving. With this adjustment in the market of customer satisfaction, dealerships have been put in a position of choice; adapt or be left behind. There are certain factors that have led to this, and these have dealt a major blow to many stores that refuse to take the steps necessary for customer experience survival. Whether it be the Millennial…
ContinueAdded by Aubrey Hankins on September 13, 2016 at 2:07pm — No Comments
The dealership market is changing. A younger generation is growing in the management side of dealer operations, and with that comes a new found growth mentality. While many dealerships are doing well, and have shown a constant growth pattern quarter after quarter, the obvious question that appears would be to ask how long this growth can sustainably continue. That’s not the question we’re going to answer today.…
ContinueAdded by Aubrey Hankins on September 12, 2016 at 10:48am — No Comments
In any dealership, no matter how large or small, the CRM should be at the core of it all. From beginning to end, from a prospect to a sold customer, using the CRM to function a sales department will save time, energy, and most importantly, money. But, no matter how many sales personnel believe that they’re working the CRM correctly, they most likely are not. Even when correctly working inside the CRM, there are small mistakes…
ContinueAdded by Aubrey Hankins on September 8, 2016 at 8:54am — No Comments
With car owners keeping their car longer than ever, now is the time to take a serious look at how you are marketing your automotive service department. Currently, third-party repair shops own about 75% of the market. However, according to …
ContinueAdded by Larisa Bedgood on September 7, 2016 at 10:43am — No Comments
Labor Day, one of the last major car holidays of the year. During this holiday, dealerships can expect to have a treasure trove of customers, new and returning, whom are looking to take advantage of the ongoing deals featured at the dealership. There's a few reasons for this onslaught of customers, all happening on the last weekend of summer. The three-day weekend allows shoppers ample time to shop, and with new…
ContinueAdded by Aubrey Hankins on September 6, 2016 at 9:41am — No Comments
Despite the digital disruption and new ways to research and shop online, the dealer is still an integral piece of the sales process. Consumers may do the majority of their research online, but they still want to head into a dealership to take that test…
Added by Larisa Bedgood on August 30, 2016 at 10:20am — No Comments
By Shawn Morse
Lessons can be learned from the Smartphone industry on how automotive solution providers should be delivering modern, innovative and nimble products and services to our dealership business partners. Having the tenacity to rapidly deliver imaginative development, meeting customers’ real-time needs, and more importantly,…
ContinueAdded by Susan Lovett on August 22, 2016 at 11:30am — No Comments
Personalized emails targeted to the right buyer and at the right time can drive traffic to your inventory page and prospects onto your lot. Email is a highly effective customer acquisition channel and for the last ten…
ContinueAdded by Larisa Bedgood on August 22, 2016 at 9:46am — No Comments
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