Customer pay service work is the best way to grow cash flow from fixed operations. Be sure your staff starts with a good walk around inspection and takes the time to interact with the customer in detail. Maintenance that has in the past been missed and not recommended must be the primary focus. Dust off the flush equipment and get aggressive in checking fluid conditions. People are keeping their vehicles longer and are more willing to put money into maintenance. Be sure your customers…
Added by Rob Gehring on July 12, 2011 at 8:51am — No Comments
Many dealerships today are finding it difficult to have profitable body shop operations. Costs are soaring in paint and materials as well as environment disposal fees. The future will see these costs building so Managers must have controls in place to minimize costs where we can.
1: Controlling paint and material costs.
To begin let’s understand body shop supplies must be tracked by…
Added by Rob Gehring on May 31, 2011 at 7:48am — No Comments
I’ll never forget one time when I was driving down a highway and noticed several state troopers alongside the road in an old service station. One stepped in front of my car and flagged me in to the parking area. The officer quickly walked around my vehicle checking all of my turn signals and headlights. He also quickly checked tire condition and the emergency brake function. He did use me to turn the switches and push the brake and the…
ContinueAdded by Rob Gehring on May 17, 2011 at 10:00am — No Comments
I have always taught that seeing is believing and it is a must to involve customers visually. Seeing is also buying and when customers see their issues they buy more often than not. It is also retaining the customer this will improve trust and never allow the dealership to have integrity questioned. I have been asked how to do this with drop off customers and now believe Chris had a…
ContinueAdded by Rob Gehring on March 17, 2011 at 3:55pm — No Comments
The past four months I have spent more time engaging in social media activity than ever before. I am fairly new to this phenomenon but have fully embraced it! From Facebook and Twitter to dealerelite.net, I enjoy pushing my content (Fixed Performance Inc.) to these different social media platforms.
Writing and…
ContinueAdded by Rob Gehring on March 8, 2011 at 1:09pm — No Comments
Opening Florida Office!
Added by Fred G. Slabine on December 14, 2010 at 3:01pm — No Comments
The More Things Change...
When I started on the sales floor in 1975, things were a little different. No window stickers on trucks, closing rooms, smoking in the offices, drinking in the GSM's office, Demos, draws. The list goes on and on of course.
I really do not want to get labled as an old guy, I am on the cutting edge of Internet and text marketing, and quite a number of my clients have me maintain their CRM's, Web sites or Facebook pages, but now I have seen this business go full circle.
I…
ContinueAdded by Craig Darling on September 5, 2010 at 9:01pm — 1 Comment
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