BOULDER, CO — May 1, 2022 -- Thought Leadership Summits, Inc. (TLS), is back in person for CXAUTO Summit Series to be held at the Ritz-Carlton Marina Del Rey, CA:

June 14^th – 15^th  CX Strategy & Retail Innovation  and CX Data Analytics & AI SUMMITS

June 15^th – 16^th  CX Aftermarket &…

The Theory of 5 is a lifetime process; it only stops on the day we die. The Theory, which can be used by anyone at any stage of life, is based on selecting mentors in the five most significant areas of a person's life - spirituality, marriage, parenting, business and finance, and health. These men and women will guide and support us towards…

What is AI?   

Do we as auto dealers even know what that means? Or do we just want it because it’s the new HYPE!

When I think of the words AI, I think of (Jarvis) “That computer voice that I can talk to that knows the outcome of what I want to do even before I do”!  You know the computer that…

The majority of consumers prefer video content which is why social media and streaming services thrive (and prefer) this form of media.

I remember when it was revolutionary for an inventory syndication company to take still photos and convert them into stitched photos videos.

Then we evolved to video walkarounds where an actual video of the…

When it comes to marketing, video is the most effective, engaging, and preferred medium by consumers. Every social media platform has preached this for years and statistics support this fact. Streaming video is beginning to outperform cable and consumers increasingly choose video online over all other mediums.

There are ways to supercharge your video…

Don't miss out on this early-bird pricing! It won't last long! We also have sponsorships still available! Join us by heading to …

As I have mentioned in previous blogs, there are many uses for video in marketing. One thing I haven’t yet discussed is using video internally in your dealership. At many dealerships, training is not always a strong focus and new employees are introduced to the dealership and company culture through piles of paperwork, manuals, and other tedious tasks that,…

In a past blog, I talked about how dealers can capitalize upon customer moments in their video marketing strategies. This is an excellent tool for utilizing sales and service customers to acquire new ones without spending hundreds of dollars. A…

Video is a great way to engage car shoppers and there are many ways your dealership can benefit from using it to make an incredible impact during the buying cycle. Here are some simple best practice tips that work well and can help you get the most out of your video content.

1. Utilize Video Walkarounds on Vehicle Display Pages and Additional…

Part of the vehicle sales process is to learn the customer’s needs and wants. You probably encounter a large number of consumers who don’t know exactly what they want (or need). In fact, it isn’t unusual for an online lead to provide no additional information other than the vehicle they are interested in. Reaching the consumer to learn more about them and…

Today’s car buyers are usually excited to show off their new car to their friends, families, and associates, either in person or by posting a video of their new vehicle on social media. This creates a huge opportunity for your dealership to earn sales referral business while building a strong library of customer testimonials to utilize across all your online…

Right now, inventory is difficult to come by. Used cars are scarce and dealers are paying thousands over market value simply to have vehicles on their lots to sell. When it comes to new vehicle inventory the situation is even more dire. Many dealers’ lots have low new inventory because of chip shortages or transportation times. A…

Car Supply Shortage Squeezes Sellers and Shoppers as Cars.com Finds Nearly 1 in 3 Recent Buyers Drove 100 Miles or More for the Car They Want1 

CHICAGO, June 10, 2021 —…

Created by two automotive industry veterans, Dealer Funnel has proven to increase sales through a combination of social media ads and text messaging.

Sanford, FL – June 2, 2021 – Dealer Funnel, a technology solutions provider for automotive dealers, today announced the…

When it comes to video marketing, I see a large variety of strategies within the automotive industry. Some dealerships are hyper-focused and create their video content with a defined purpose and strategy, some have a good idea of the “type” of video content that they need to capture but no defined strategy for maximizing the value of that video through…

According to a recent study published by Wistia, consumers watched more than 23,000 YEARS of video in 2020 alone. This means more video was watched…